Tell me, are you satisfied with the way sellers communicate with you online or offline? Are your clients satisfied with communication and service?
If so, there is always room for improvement. If not, then…
We have already written about books on improving customer service. Now is the time to improve your communication skills and check out the best sellers in the field.
Psychology of influence. How to learn to persuade and achieve success
Author: Robert Cialdini
What is this book about
This is the case when everyone can be advised to read it, but for those involved in sales, this should be a reference book.
Robert Cialdini has spent many years studying the principles of successful sales. Based on his research, he wrote a guide to motivation and persuasion that many reputable periodicals have recognized as the best book on influence ever published.
The publication is addressed to everyone who communicates with people and wants to get results from it: politicians, top managers, advertisers and everyone who wants to convince and achieve their goals.
Watch an interview with Robert Cialdini about the secrets of the psychology of influence:
Where can I buy
Read-city
- Labyrinth
- Ozon
"The Power of Preliminary Persuasion" by Robert Cialdini
Book “Pre-Suasion. A Revolutionary Way To Influence and Persuade" (“Preliminary persuasion. A revolutionary way to influence and persuade,” not published in Russian) is a long-awaited new product from Robert Cialdini, the famous social psychologist and author of the super-bestsellers “The Psychology of Influence” and “The Psychology of Persuasion.” The book received many positive reviews from readers and critics. The Financial Times named Pre-Suasion the best business book of 2021.
In 1984, Robert Cialdini published The Psychology of Influence, which has become a classic in social psychology. “Preliminary Persuasion” complements and expands it, drawing on modern experience.
Read the book's key ideas
How to talk to anyone, anytime, anywhere
Author: Larry King
What is this book about
Just recently, the greatest conversationalist of all time, Larry King, left the world. The book he wrote is about how to overcome awkwardness in talking with strangers and overcome the fear of speaking in public.
The author is a true master of communication; prominent figures in politics, business, sports and art considered it an honor to be a guest on his talk show. In the book, he shares his secrets, gives a lot of useful advice and teaches how to speak in a wide variety of situations - from a cousin’s wedding to a high-society dinner.
Watch the book summary to know the key ideas expressed by Larry King in his bestseller:
Where can I buy
Read-city
- Labyrinth
- Ozon
Books on how to develop public speaking skills
How to develop speaking skills? Do you need to practice more in front of the mirror or can you improve your diction? Believe me, it will be quite difficult to cope with this task on your own, but if you have a selection of books, it will be much easier.
No. 11. “Black rhetoric. The power and magic of words" - Karsten Bredemeier
(Self-development)
About the author: The author is a fairly well-known specialist in the field of business consulting. He is also considered one of the best communication trainers in Europe.
About the book:
The book teaches manipulation by all methods and rhetorical means. The book explains how to properly communicate with an interlocutor, teaches not just communication, but resourcefulness, and not succumbing to various provocations.
It will be useful for those who want to learn the art of dialogue, as well as public speaking.
Quote:
“Irony is the Trojan horse of verbal acrobatics, self-irony is a minefield for those who use it.”
Buy at Litres for 339 rubles
No. 12. “I speak and they listen to me. Lessons in practical rhetoric" - Nina Zvereva
(Self-development)
About the author: The author is not only a writer, but also a journalist, a member of the Academy of Russian Television. She also works as a trainer and has written a huge number of books.
About the book:
An excellent practical guide for those who need to give a speech, and is suitable for any occasion. Even a sophisticated reader who is familiar with similar books will like it.
Behind all the recommendations is an author with his own experience and feelings. The book is written easily and expressively. Each line contains a lot of useful information. The book will not only help you perform, but will also remain in your memory.
Quote:
“A pause is a great aid in managing the room and maintaining discipline.”
Buy on Litres for 299 rubles
No. 13. "Revelations of a Speaker" - Scott Berkun
(Self-development)
About the Author: Scott Berkun is an accomplished speaker and writer. But little is known about him, except that she writes books.
About the book:
In this very practical book, the author decided to collect a large number of tips, as well as life hacks, which will certainly allow you to prepare well for a performance of any scale and level.
The author will also tell you how to cope with fear of an audience, and what nuances you should consider when preparing for your speech.
Quote:
“If the topic doesn’t inspire and energize you, how will it energize and energize the audience?”
Buy at Litres for 449 rubles
No. 14. “Ancient Oratory” - Andrey Kozarzhevsky
(Self-development)
About the author: Andrey Kozarzhevsky is an excellent specialist in the field of classical philology.
About the book:
If we talk about the ancient Greeks, they were always distinguished by the fact that they were very eloquent. In ancient Greece, philosophers and politicians could master words no worse than tragedians and poets.
The author dedicated this material to the speakers of the classical era. The book examines the works and speeches of Cicero, Aristotle, Demosthenes, and Plato.
Quote:
“Speech is composed of three parts: the speaker, the subject about which he is speaking, and the person to whom the speaker is addressing; the audience represents the final goal of the speech.”
No. 15. “Speak and Conquer” - Victoria Borisova
(Self-development)
About the author: The author is a philosopher and psychologist by training. At one time she worked as a business coach.
About the book:
Hundreds of books were written at one time about the art of oratory, as well as proper communication. But the author assures that in our century the old principles no longer work. The main problem, according to the author, is behavior “like a robot.”
In this publication you will learn the secrets of communication. The book pays special attention to how sincere the speaker is. Communication between buyer and seller, subordinate and boss, children and parents must certainly be as natural as possible.
Quote:
“Success is moving from one failure to another with increasing enthusiasm.”
No. 16. "Oratory. Pretend to be an expert." - Chris Steward
(Developmental Psychology)
About the author: The author is a writer, psychologist and blogger.
About the book:
Surely you have encountered the need to make a speech in public. And a book on public speaking can come in handy while studying, at a birthday party or at a wedding.
The author talks about how to properly structure a speech and gives some tips on the correct use of quotes. You will also find in the book tips on memorizing a prepared speech.
Quote:
“Smart speakers always end on a dramatic note.”
No. 17. “The psychology of persuasion. 50 Proven Ways to Be Persuasive - Robert Cialdini
(Self-development)
About the author: The author is a popular psychologist from America who became famous thanks to his books.
About the book:
The book was written in a lively and easy language, as well as in a fairly convenient question-and-answer form. You will receive a lot of theory as well as actionable advice.
The authors decided to dedicate the book to the psychology of communication. Thanks to this publication, you will not only be able to learn all the techniques, but also understand the mechanisms of communication themselves.
Quote:
“People are often confused about the various reasons that led them to choose a particular course of action.”
Dale Carnegie. A complete course of communication techniques
Author: Dale Carnegie
What is this book about
Here all the most important advice from Dale Carnegie is collected and structured into 33 lessons. But the most valuable thing in the book is excellent practical exercises for practicing Carnegie principles, selected so that the algorithms for successful communication are “built into” your speech, your thinking, and your behavior.
There is also something interesting for practitioners: many exercises to awaken creative abilities, increase resistance to stress, and the ability to maintain mental balance in any circumstances.
Listen to Dale Carnegie's audiobook, The Secret of Talking to People:
https://youtu.be/W6LeknvlIjI
Where can I buy
Read-city
- Ozon
Never Eat Alone and Other Networking Rules
Keith Ferrazzi
Kate Ferrazzi - "Never Eat Alone and Other Networking Rules"
This book about communication teaches you how to make useful contacts and build relationships with people. The main idea of the author is that without the ability to be honest and open, it is impossible to conduct business in the modern world.
Good to read: 12 useful books on writing
Kremlin school of negotiations
Author: Igor Ryzov
What is this book about
The publication talks about the main tenets of the school in question and describes various techniques for conducting aggressive negotiations. The author is one of the leading Russian experts in the field of negotiations.
Over 18 years of experience in conducting commercial activities, he had to hear “no” more often than Soviet diplomats in his time. Here he shares tips on how to emerge victorious from any dispute and direct negotiations in a direction that benefits you.
Watch the recording of Igor Ryzov’s training on conducting tough negotiations:
Where can I buy
Read-city
- Labyrinth
- Ozon
Psychology of communication - TOP 10 best books
Do you know what success largely depends on? No, not from smart posts on VK and motivating videos, and certainly not from reposting news about free giveaways. Success largely depends on the ability to communicate with people, understand them, and be able to create a special connection between seller and buyer, husband and wife, and friend and friend. If you are friendly, charming and pleasant to talk to, expect success to be just around the corner. At least that's what they say in this book.
Why isn't she as good as others? Mostly it teaches you to pretend, to be something other than who you really are. This is more of a guide on how to be a slippery slug, a sugary person, after communicating with whom you want to drink some water. Compared to other books that teach you to work on yourself, to be honest, friendly, organized - this book suggests: “Pretend everywhere, and then you yourself will believe in your sincerity.” I don't know about you, but I'm not inspired.
9. “The Psychology of Influence” (Robert Cialdini)
“The Psychology of Influence” has gone through 5 editions in the USA, which indicates its usefulness and value among readers. But is this really so, or maybe people simply didn’t have anything better to hand?
This book on many sites is called a classic of business literature, but I don’t think it can be called such, because it was written only in 2001. Too little time has passed to become a classic like Freud or Carnegie. Therefore, such loud statements should be taken with some skepticism.
What's good about this book? It describes methods of motivation, how to make decisions correctly, filter out unnecessary information, as well as the principles of successful sales, because the author of the book has studied the topics of management and marketing for a long time.
Why does “Psychology of Influence” rank so low in the ranking? Because for many readers it seemed difficult to read, large and very boring, there were even complaints about the primitiveness and irrelevance of the examples that Cialdini provides.
8. “Hidden human control” (Viktor Sheinov)
This author has been very successful in the field of books about manipulating people. How to manipulate with compliments or humor, and how to protect yourself from these same techniques. As for the book “Hidden Control of Man,” it is clear from the title that they will teach you to control a person in such a way that he will not even suspect it. Well, who wants to be deceived, and to be told straight to the forehead that he is a fool for not understanding this?
The book provides many examples of various manipulation techniques, and also explains how they work in practice. How to achieve what you want if you are in the position of employee-boss, child-parent, man-woman, business partners. A book for those who want to achieve a lot only with the help of mental flexibility.
7. “The Mentalist” (Frederick Rapili)
If you are a lover of not only books, but also quality TV series, then you are in the right place. The series "The Mentalist" is considered one of the best detective series in the world. And the question logically arises: “Who is a mentalist?”
People who are not familiar with the concept of mentalism associate this concept with extrasensory abilities, such as telepathy or clairvoyance. Although in reality mentalism is a form of performing art. Sometimes such a person has certain skills in hypnosis, but everything else is the ability to beautifully present information, put on a show that will make people open their mouths.
Mentalists are in some ways charlatans, because they make money on people’s trust. But they have a very flexible mind, they are observant, they are attractive, they know how to find out the necessary information from a person, and predict their desires.
Frederic Rapili's book tells whether it is possible to master such unusual skills and how to do it. The story is based on the plot of the series “The Mentalist”: the book includes many stories about Bloody John and other affairs of the heroes, which should please fans of the show.
6. “Grandmaster of Communication” (Sergey Deryabo)
You know, there are moments in life when you realize that your dreams of becoming a princess when you grow up have not come true, and time goes on and on. And you adapt to the boring cliché “I’m an adult”, do all the things that adults are supposed to do, but there is still not enough joy in life. I want to read a book, and like in childhood, with pictures.
Especially for you! We make dreams come true. Read useful, educational literature for adults with pictures! Have fun and learn! Find out what your interlocutor is thinking about during a conversation, and what he really wanted to say; how to make others pay attention to your words and their significance, how to learn to listen and speak to people correctly - everything is in the book “Grandmaster of Communication”.
The obvious advantages of Deryabo's book include the friendly tone of the narrative. The author does not encourage you to take advantage of others, but reminds you over and over again that the techniques described in the book will only be effective when paired with good goals: if behind them there is a sincere desire to establish good relationships with other people.
5. “Don’t growl at the dog” (Karen Pryor)
“Don't growl at the dog! A book about training people, animals and yourself” is the full title of the book. You can read many positive reviews about the methods provided in it. The book does not teach how to cruelly manipulate people, hypnotize them or anything like that - it is built on positive reinforcement, which, according to the author, is the best way to get the desired result.
For those who don't know, positive reinforcement is a kind of candy that a person receives for their actions. That is, praise, gifts, various rewards, if the result of your work suits the person who is trying to manipulate you.
Why does this scheme work? And who doesn’t like to hear addressed to them: “Well done! You did a great job!” This makes doing something more pleasant for a person. Do you feel it? You're already hooked.
And everything would be fine, but they say that you can learn to control even your animals, let alone force your husband to get off the couch. And so, after digging around, I found a quote from a book on how to teach a cat not to climb on tables.
I don’t know about you, but I don’t see anything positive about pouring water on a cat. Moreover, the author himself says that the cat will continue to do what he started, only behind your back. If the whole book is saturated with such methods, then I doubt that you will achieve much from people with its help.
4. “Psychology of masses and analysis of the human self” (Sigmund Freud)
Often, in order to understand the truth, you need to dig deeper. Don’t just look at the consequences and draw conclusions, but look and find out the reasons that led to this. Like no one else, the “father” of psychoanalysis, grandfather Freud, copes with this task. We couldn't help but include it in the rating. Without the works of this man there would not have been such a huge breakthrough in psychology.
What does his book “Mass Psychology and Analysis of the Human Self” offer us? The topics covered are not simple, but they will help you first of all understand yourself. Here the essence of relationships between parents and children, men and women, sisters and brothers is revealed. You will understand why some people are terrible “narcissists” and what motivates them; how our subconscious mind works and why people are social creatures who always need a leader.
3. “How to Talk to Anyone, Anytime, Anywhere” (Larry King)
Larry King is a world-famous journalist. He is a professional in his field and in the media world it is considered a great honor if Larry gives an interview or participates in your program, becomes a guest or voices one of the cartoon characters. Having vast life experience, King decided to share it with us.
If you are one hundred percent introverted and communicating with people is a real hell for you, and at work you only need sociable employees, your wife is always grumbling that you don’t talk to her anymore, and the cashier drives you into a stupor with the question: “Do you need a package?” - this this book is definitely for you. It contains practical advice on how to overcome uncertainty and fear when speaking, as well as awkwardness when communicating with strangers.
2. “How to Win Friends and Influence People” (Dale Carnegie)
Carnegie is considered a classic of this genre of literature. Why did we include such a “protracted” and far from the last piece of literature in the TOP? As my world literature teacher said: “Everything started from antiquity.”
Indeed, the world is developing. But only thanks to the experience of past years, we learn from mistakes and learn to correct them. And there are things that have been so correct and practical since ancient times that they exist and bear fruit to this day.
The same thing, I think, with Carnegie's books. At first glance, they describe simple and obvious things; sometimes it seems that this goes without saying and the author is simply making up a wheel. But no. Sometimes people forget about banal ethical standards and behave like piglets with whom you don’t want to communicate at all.
“Everything ingenious is simple” - you can read between the lines of this book. In order for people to help you out, do what you need, help you - you just need to remember a couple of simple things: the person’s name, be polite, friendly, smile, be able to listen...
I would also like to share with you an interesting fact - Dale Carnegie made amendments to his books throughout his life so that they met the changing and growing needs of people. The author responded very quickly to the emergence of new trends in the life of society and improved his methods. If Carnegie had lived a little longer, perhaps his books would have undergone further revisions.
1. “Games People Play” (Eric Byrne)
People communicate with each other every day. There are some clear lines of behavior, cliché phrases, banal actions. Sometimes we ourselves don’t notice how, when communicating with a person, we try to put ourselves higher, show that we are better and get an emotional victory from this conversation. But there are wise and observant people in our world. It was this man who wrote the book “Games People Play.”
In 1964, the book caused a sensation. It remained at number one on the New York Times bestseller list for two years. In the first three years of its existence, 600 thousand copies were sold. So she definitely deserves our attention.
This might interest you:
Relationship checks: Give thanks and move on.
ALWAYS pay attention to your hunches!
The book presents 120 games that people play among themselves in everyday life. Circumstances pull us into some, while we fall into others, get stuck and get pulled in on our own. Here we describe how to avoid such a fate and fight such influence: such anti-games. You will be able to learn to independently analyze the various nuances of your communication with people, get rid of stereotypical thinking and behavior that interferes with everyday life.
8 years later, Byrne wrote a sequel to his masterpiece, with a very similar title, “Men Who Play Games.”
We also recommend reading. Published by PS And remember, just by changing your consumption, we are changing the world together! © econet
Negotiations with monsters. How to negotiate with the powers that be
Author: Igor Ryzov
What is this book about
The publication is positioned as advanced coaching for those who want to learn how to win on their own terms in negotiations with officials, top managers and business gurus.
We recommend watching a series of videos by the author of the book, which have the general title “Negotiations with Monsters”:
Where can I buy
Read-city
- Labyrinth
- Ozon
Charismatic speaker
S. Shipunov
S. Shipunov – “Charismatic speaker”
This book on the psychology of communication teaches you to discover your creativity, which helps you become an interesting, bright personality. The author gives practical recommendations:
- how to speak beautifully;
- how to behave in public;
- how to put on a pleasant voice;
- how to control facial expressions and gestures.
Useful to read: Top 10 types of words that clog text
You can agree on everything...
Author: Gavin Kennedy
What is this book about
This bestseller has gone through several reprints and has long been considered a true negotiator's bible. The beauty of the book is that it destroys common stereotypes with absolute ruthlessness, showing how deeply the long-acquired, but, unfortunately, incorrect concepts and principles of the negotiation process sit in us.
Gavin Kennedy designed assignments for readers to make the learning process interesting and entertaining. Watch a large video review of the book:
Where can I buy
Read-city
- Labyrinth
- Ozon
I'm listening to you
Eastwood Atwater
Eastwood Atwater - "I'm Listening to You"
A small book on communication, but despite its size, it is packed with important introductions for productive communication. After reading it, it will be easier for you not only to speak, but also to listen to your interlocutor, and this skill perfectly helps to form a positive impression of yourself in the interlocutor’s head.
Negotiations: a complete course
Author: Gavin Kennedy
What is this book about
The publication is considered a guide to the best works in the field of teaching negotiation art. Kennedy draws on his 25 years of experience as a negotiator and business coach to critically analyze the most popular negotiation practices, helping the reader adopt the most effective ones.
The book talks about how to prepare for an upcoming meeting, how to advantageously present your point of view, how to negotiate and how to make the negotiation process mutually beneficial for all parties involved.
Listen to a fragment of the audiobook from liters:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Hidden Influence" by Jonah Berger
Jonah Berger's Hidden Influence is a best-selling book about the forces that shape our behavior unbeknownst to us. The book is recommended by: bestselling author of The Psychology of Influence Robert Cialdini, Huffington Post founder and bestselling author Arianna Huffington, Zappos CEO Tony Hsieh, bestselling author of Trust Me, I'm Lying and The Everlasting Salesman Ryan Holiday.
In his book, Jonah Berger collected many scientific facts, interesting examples and observations about what forces influence our behavior, how we ourselves can use them to our advantage and how to prevent others from using them against us.
Read the book's key ideas
Effective communications
Author: Harvard Business Review Top 10 Articles
What is this book about
The publication is a new issue of Harvard Business Review, the world's leading business magazine dedicated to effective communications.
The authors have selected the most useful and practically applicable articles on the topic. Readers here:
- learn why the way we present ideas is sometimes more important than the ideas themselves;
- will understand why it is so important to make presentations of new projects differently for charismatic bosses and follower bosses.
- will understand why subordinates are more willing to listen to managers who show sincere interest and sympathy for them and why management is simply obliged to maintain constant communication with employees.
The authors of the book promise that thanks to the use of the techniques described in the collection, anyone will be able to find a common language with almost any interlocutor in any business situation.
Watch a short video review of the book:
Where can I buy
Read-city
- Ozon
“Psychology of masses and analysis of the human self”
The author of this book and the “father” of psychoanalysis, Sigmund Freud, always argued that in order to understand the truth, you need to dig deeper, and if you really need to, then get to the very bottom. He believed that it was not enough to simply look at the consequences and analyze them. It is always necessary to look for the reasons that led to this.
The works of Sigmund Freud made a breakthrough in the field of psychology, but Fr. For many, it became a catalyst for their development and full understanding of not only their interlocutor, but also themselves.
The book reveals the principles of relationships between men and women, parents and their children, bosses and subordinates, etc. After reading, you will understand who narcissists are, what motivates them and how to manage them. In addition, a path into your subconscious will open for you, and you will find out why people so need a leader and an assessment of society. The works of Sigmund Freud, and the book “Psychology of Masses and Analysis of the Human Self” in particular, are classics that can be constantly re-read, finding something new for yourself.
Easy to talk! How to become a pleasant conversationalist by communicating confidently and at ease
Author: Carol Fleming
What is this book about
Carol Fleming is an expert in the field of communication skills, and in the book she talks about the difficult art of small talk. The book helps readers solve many problems:
- unite people;
- understand and trust each other;
- make new friends and strengthen friendships;
- avoid conflicts;
- exchange opinions.
Listen to a fragment of the audiobook from liters:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Don't growl at the dog"
The full title of this work is “The Book of Training People, Animals and Yourself.” Author Karen Pryor uses original psychological techniques that have received many flattering reviews from both professionals in this field and ordinary readers.
This work does not call for hypnotizing the interlocutor or somehow manipulating him. The book consists of a series of positive reinforcements for a particular individual. That is, here we have a kind of reward for each person for some actions. This could be simple praise, gifts and other niceties, if the results of your work satisfy the person trying to manage you.
New rules for business correspondence
Authors: Maxim Ilyakhov and Lyudmila Sarycheva
What is this book about
The authors propose changing the culture of business writing and put forward two new rules: respect for the addressee and concern for his interests. Letters written according to these rules endear you to people and help them find a common language.
After studying the book, readers will be able to confidently write commercial proposals, cover letters, requests to colleagues, responses to clients and any other work letters.
Watch Maxim Ilyakhov’s lecture from Beeline University, where he talks about the new rules of business correspondence:
Where can I buy
Read-city
- Ozon
Key phrase:
“Throw your soldiers into a place where there is no way out, and then they will die, but they will not flee. If they are ready to go to death, how can they not achieve victory? And warriors and other people in this situation strain all their strength. When soldiers are in mortal danger, they fear nothing; when they have no way out, they hold on tight; when they go deep into enemy land, nothing holds them back; when nothing can be done, they fight.”
By the way, one day the prince of the kingdom of Wu decided to see how good Sun Tzu was in training troops and jokingly ordered him to train his own harem, making the concubines real Amazons. The commander managed, however, he had to execute several of the prince’s favorite wives for the sake of discipline. It is worth saying that it is better not to imitate Sun Tzu in this regard; after all, two and a half thousand years have passed, a lot has changed. Well, you know, executions, harems - that’s all.
Dealing with Difficult People
Author: Harvard Business Review Press
What is this book about
Here's how to build empathy and resilience to make your relationships productive. This will be very helpful when working with complex and demanding clients.
Like most HBR publications, the publication is distinguished by a variety of easily accessible recommendations and cases that allow you to understand the topic.
Watch a short review of the book:
Where can I buy
Read-city
- Labyrinth
Sun Tzu "The Art of War"
The oldest, but perhaps the most useful book on the list. Written in the 6th-5th centuries BC, it contains a lot of basic knowledge and elegant solutions. Sun Tzu is a Chinese thinker and strategist who won several brilliant victories for his prince from the ancient Chinese kingdom of Wu.
During his brilliant campaigns, the commander earned a place in history by defeating the stubborn and rebellious kingdom of Chu, capturing its capital, the impregnable city of Ying, and then defeating the dangerous kingdoms of Qi and Jin. If you don't trust him to help you gain confidence and tactical thinking, then who?
Communications. Learn to understand others and communicate productively
Author: Rita Carter
What is this book about
The publication talks about the mechanisms of our psyche that are activated in the process of communication. Here the emphasis is on the functioning of the brain: by understanding its functioning, you can take a closer look at other people and value your first impression more.
The author promises that the knowledge she provides will be useful not only in personal communication, but also in many broader areas, because in the book:
- describes how the crowd effect works and how to avoid it, especially in team work;
- it tells how new trends spread in society and who is the first to pick them up;
- written about critical thinking, thanks to which readers will figure out who should be trusted and who should not;
- the most important thing: it’s figured out how to build communication with acquaintances, friends and colleagues most effectively.
Communication skills can be improved by reading books (we surprised you, right?), so watch Rita Carter's TED talk on the importance of reading:
Where can I buy
Read-city
- Labyrinth
- Ozon
"Delight: 7 Triggers of Persuasion and Captivation" by Sally Hogshead
Sally Hogshead's book "Fascinate: Your 7 Triggers to Persuasion and Captivation" (not published in Russian) is a bestseller about the influence, charm and attention-holding skills so necessary for people, companies and brands in this age information satiety. The book received mostly positive reviews from readers on Amazon and GoodReads. The book is recommended by such recognized marketing and management experts as Seth Godin and Tom Peters.
In her book, author and celebrated branding consultant Sally Hogshead, who has worked with Microsoft and Starbucks, draws on history, neuroscience, psychology and anthropology to reveal the secrets of charm. How to compete in a world where people spend only a few seconds getting to know new products, ideas, and advertising messages? How to capture and hold the attention of the consumer, how to charm him?
Read the book's key ideas
Read more, become masters of persuasion and effective communication. New useful collections are coming soon!
The art of communication
Author: John Maxwell
What is this book about
John Maxwell is a world-renowned leadership expert. He argues that if you want to succeed, you need to learn how to connect with people.
In this book, Maxwell shares with readers five principles and five rules of networking that will allow you to make quantum leaps in your relationships with people.
Watch the speech by the author of the book on the topic “How a leader can learn to work with people”:
Where can I buy
Read-city
- Labyrinth
"Charm Using Secret Service Techniques" by Jack Schafer
The book “The Like Switch” by former FBI special agent and psychology professor Jack Schafer (in the Russian edition “Turning on the charm using the methods of the special services”) received mostly positive reviews from critics and readers. The book has more than 100 positive reviews on the Amazon website, and more than 800 positive ratings on the Goodreads book portal.
Many people want to be charming, attractive and interesting. However, you should not be upset if you think that nature has deprived you of these talents. With the help of former FBI agent Jack Schafer, anyone can learn how to make the right impression.
Read the book's key ideas
Key phrases (Caesar on the Germans):
“...The Germans are distinguished by their enormous height, amazing courage and experience in the use of weapons; in frequent battles with them, the Gauls could not even bear the expression of their faces and sharp gaze.”“The longer young people maintain chastity, the more fame they have among their own: in their opinion, this increases height and strengthens muscular strength; They consider it the greatest disgrace to know before the age of twenty what a woman is. However, this is not hidden, since both sexes bathe together in rivers and dress in skins or small furs, which leave a significant part of the body naked.”
Why should you read books on pickup?
If you are just starting to take your first steps in a pickup truck, the logical question is about choosing the right literature. After all, a person decides to start doing pickup when the current situation with girls in life is not satisfactory. This comes from incorrect life beliefs and attitudes. And the question is “where to start?” is also very relevant.
The right book on pickup trucks will answer all these questions.
Another thing is that there are very authoritative publications that are the primary source of effective information. And there is a “second grade”, written by someone unknown based on unknown experience.
In my life, I have had the opportunity to read a lot of relevant literature, and I can already compare the information presented in these books with each other and with my own practical experience.
Carl von Clausewitz "On War"
The Prussian officer Carl Philipp Gottlieb von Clausewitz was an excellent theorist and true practitioner. He fought with Napoleon, and in Russian units, fighting on the front line in the uniform of the Russian Empire. Later, he achieved significant success in his homeland, rising to the rank of major general and becoming director of the Prussian Military Academy. Clausewitz clearly had an excellent understanding of tactics and strategy. And his treatise “On War” is so full of aphorisms that it is not clear why young people still do not fill their sleeves with his sayings.
Key phrases:
“A true and accurate glance represents a more useful, more necessary quality of a commander than cunning, although this quality does not spoil anything if it is not developed at the expense of the more necessary properties of temperament, which, however, is too often observed.”
“Where there are no great forces and great passions, of course it is easier for a clever mind to play its game, but isn’t leading large forces, working at the helm in the middle of a storm, under the blows of angry waves, not in themselves a higher activity of the spirit?”
