Who is a coach: what does the profession mean in simple words, types of coaching

We decided to give the most complete answer to the question “who is a coach.” In the modern world, people daily face new challenges and difficulties that must be overcome. Sometimes it is difficult to independently choose the right path in life, solve some issue or build your own line of behavior. In this case, a coach comes to the rescue - the same wizard who will help untangle the tangle of thoughts and actions, set priorities and reveal the hidden talents of his ward.

To understand who a coach is, you will have to turn to English. A free translation allows us to interpret this word as both “sports coach” and “freight transport.” Regardless of which of these concepts is taken as the main one, a coach is a specialist whose task is to set emphasis, identify clear goals and help a person achieve these goals.

The goal of a coach is not to lead a person by the hand, protecting him from problems and difficulties, but to help him believe in himself, reveal his abilities, rely on his strengths and, with their help, move to new heights of his life!

A competent coach does not give advice on exactly what a client should do in a given situation. The uniqueness of this profession lies in the ability to listen and ask questions in order to bring a person during a conversation (coaching session) to an awareness of life situations and his own contribution to everything that happens to him . In other words, such joint work is aimed at developing a person’s responsibility for his life , thanks to which he begins to build it in accordance with his goals and dreams.

Who is a coach, in simple words

Literally, “coach” means a vehicle – a carriage, cart, etc. In a loose translation, “coach” sounds like “sports trainer” or “freight transport”; in a simplified version, it means “training”.

The main task of a coach can be described in three points:

Placement of accents.
Identifying goals.
Help in achieving your plans.

The goal of a coach is not to lead a person by the hand, protecting him from problems and difficulties, but to help him believe in his strengths, reveal his abilities, develop them, rely on his virtues and with their help move to new heights of his life. life.

Who is a coach - in simple words and what is the meaning of a coach’s activity?

Another newfangled word that came from the bourgeois world. And many people say that now you can’t live without a coach:

if you want to succeed, you need a coach;
if you want to build a business, you need a coach;
if you want to achieve results in sports, you need a coach;

Yes, no matter where you go, you need a coach, I don’t even know how people used to get results, except with the help of Old Man Khotabych.

By the way, maybe this was the prototype of the first coach?

So, who is this coach, whom you cannot do without in the current world?

Coach is a slang expression. The literal translation from English is “coach” - carriage, crew, cart, and for the first time, students called their tutors who helped them in their studies. The sacred meaning is that a coach, like a crew and tutor helping his clients, will move from one point to another. So this word came into use in the West, and later it took root among us.

What does a coach do?

A competent coach does not give advice on exactly what a client should do in a given situation. The uniqueness of the coaching profession lies in the ability to listen and ask questions in order to bring a person during the conversation (coaching session) to an awareness of life situations and his own contribution to everything that happens to him.

The joint work of a coach with his mentee is aimed at developing a person’s responsibility for his life. Thanks to him, after several sessions the client begins to build a life program in accordance with his goals and dreams.

In simple words, a coach moves the client as comfortably as possible from a dead-end present to a bright and optimistic future.

Effectiveness of coaching sessions: money lost or skills gained?

There is one rule in coaching: it is not free. Why? Because what a person gets for free, he does not value. By and large, this is an additional motivation for the person who paid the money, so as not to go halfway towards his goal and not give up on it at the first difficulty that arises.

In all other respects, coaching works due to the coach’s faith in his client, an atmosphere of trust and openness, as well as through joint unidirectional actions.

This means that if, after drawing up an action plan for the week, the client comes to the session without completing his task, then the coach helps him to deeply understand why he did not do it. After all, a coach is more interested than anyone in ensuring that the client achieves his goals and results. A coach is not a teacher or a punisher who scolds or gives a bad mark for an uncompleted task. It is precisely such moments of self-sabotage, “forgetfulness” or fear that prevented you from taking a step that allow you to get to the true cause of inaction and work with it. And, by the way, sometimes it is at this stage that it may become clear that the initially set goal was not the client’s goal at all.

Sessions with a coach help a person identify personal goals, not those imposed by public opinion or life circumstances. The ability to find yourself and correctly formulate your thoughts, desires and plans will give you a chance for a prosperous and successful life. A person working with a consultant correctly sets priorities, highlighting only what is truly important in his personal and professional life. In the process of working with a specialist, a person learns to formulate his desires and needs, make plans for the future, and find the most attractive ways to achieve certain goals.

When starting to work with a coach, it is important to understand that responsibility for the result lies entirely with the client. Therefore, the client himself takes active steps to achieve results. And the coach’s responsibility is to ensure that the client achieves results with the least effort and cost and faster than if he did it on his own. In addition, all the skills and abilities acquired during fruitful work will remain in a person’s life even after the end of the coaching relationship, which means that he will be able to continue to use them in the future on his own.

This is a significant difference between coaching and related professions, such as psychotherapy or psychological counseling, which can last for years. In the process of working together with a coach, a person changes some part of himself, which harmoniously integrates into his personality, and he can show this facet on his own without the support of a specialist.

Working with a professional coach is a step forward, developing self-confidence and your abilities.

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Types of coaching

In this area of consulting, coaches choose the most interesting and acceptable profile for themselves, constantly improving and raising their professional level.

They specialize in coaching, as a rule, in one of the following areas:

Business (organization/development);
Sports (building championship motivation, high achievements);
Self-development (removing psychological barriers to success);
Management (development/improvement of management skills);
Personal life (stabilization of marital life/interpersonal relationships);
Own efficiency (the client’s definition of his purpose, search for opportunities for development), etc.

Globally, coaching is divided into three areas:

Business coaching.
Life coaching.
Career coaching.

Business coaching

The work of a business coach consists of special sessions for employees of companies/firms in order to discover possible ways to successfully develop the company.

Coaching will help business leaders if they are ready to rethink the company’s work, receive an impartial assessment of employee performance, and get ready for thorough work on a conscious “reboot.”

Life coaching

A life coach works to improve personal effectiveness. Problems with determining your purpose, worries due to low self-esteem, lack of a clear understanding of your needs - a life coach helps solve these problems. During individual sessions, the coach's mentee will acquire:

The ability to strive for the intended goal;
Good lifestyle habits;
Confidence in your strength;
The ability to see the world around you in rainbow colors.

Career coaching

A career coach helps his client change jobs or areas of activity, plan a future career and realize their career potential, as well as:

determine ways to achieve professional goals;
increase your efficiency in the profession;
expand the field of knowledge;
improve the quality of life through achieving results.

Depending on the goals, the coach can organize intensive sessions or schedule meetings rarely, for a short time.

Skills needed to be a good coach

The most important attribute of a real trainer is the ability to support and guide the learning process of his client. A good coach does not consider himself an expert who can solve all problems and get answers to all questions. Instead, he has a strong desire to help the person find the answers themselves.

There are a number of key skills that you will need in coaching. To become a real master, you must:

Have high emotional intelligence: understand people well, treat them with respect and show interest. You must truly want to see other people develop and grow.
Show empathy and be able to build relationships.
Have developed communication skills.
Accumulate information and convey it to the person you are teaching. As a rule, the coach has well-developed active listening skills.
Be able to focus on deeply understanding a problem by organizing and evaluating input data.
Ask questions correctly. It is believed that a coach should never give an opinion, but only ask questions to guide the person being coached in an advisory role.
Be tolerant, give the person time to try their hand. The coach should not get annoyed if the client makes mistakes, but rather focus on finding ways to correct the situation. Tact, diplomacy and balance are skills that must be in the arsenal of a good coach.
Proficient in various tools for interacting with people (psychoanalysis, neurolinguistic programming, Gestalt therapy, etc.).

A true coach is truly happy when the person he is coaching achieves success.

Coaching creates an invaluable space for personal development. Moreover, this is a promising industry that is just beginning to develop in Russia, and it is likely that in the near future another official profession will appear on the labor market - coaching. It is worth noting that already a certified trainer receives from 2 to 50 thousand rubles for one hour of work.

Therefore, the answer to the question “Does it make sense to study coaching?” sounds like this: yes. Of course, being a coach is not an easy job. You need to be responsible for another person, to be his guide in achieving goals and making dreams come true.

Friends, if you are the type of person who enjoys being responsible, gets satisfaction from serving others, and is happy when you see the expression of gratitude on the face of someone you have helped, then you might make an excellent coach. Go ahead, don’t be afraid to learn new things and good luck!

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The GROW Model for Coaching
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Six Emotional Leadership Styles
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The benefits of failure and failure
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Keywords:1LLL, 1Communication

Difference from other types of consulting

Among several areas of professional counseling, there are three areas that are in many ways similar to coaching: psychology, sports, and mentoring. However, besides the similarities, the work of specialists has some differences from the work of a coach.

Similarities and differences with coaching include the following positions:

The psychologist also solves the client’s psychological problems, helps to get rid of phobias, fears, and internal insecurities. Unlike a psychologist, a coach does not turn to the past, does not look for the origins of the coachee’s problems, but sets him up for success and self-development work in the future.
Coaching work consists of long-term planning of the athlete’s personal development, drawing up a proper nutrition regimen, teaching and recommendations for achieving sports results. The coach does not need to describe to the mentee a detailed plan of action, give advice, manage and direct his activities.
The job of a mentor is to influence the mentee by personal example, to help him go from a beginner to a master of his craft, constantly consulting and directing his activities. The coach does not perform any of the above actions.

In everyday life, coaches are sometimes called trainers, but experts believe that this definition is not entirely correct - coaches are more involved in mentoring than coaching.

If in other types of consulting coaches work with a group of clients, then the coach more often works individually (sessions are called sessions), less often - he works with a team or in an organized group that needs professional coaching.

Coaching Tools and Techniques

One of the main tools of such consultation is questions. They can be:

open - require a detailed answer;
closed - the answer can be “yes” or “no”;
paraphrases - “Did I understand correctly that..?”
alternative - involving several answer options.

Example of the Coaching Wheel
There are many different methods and here are the most popular ones:

№	Name	The essence	Possibilities
1	“Coaching Wheel” or “Balance Wheel”	A diagram is drawn that shows the degree of achievement of goals in various areas	Allows you to evaluate the development of various areas and identify weaknesses.
2	Eisenhower Matrix	Ranks things by urgency and importance (urgent - not urgent, important - not important).	Helps with time management and allows you to focus on the main thing.
3	Time line	The final result and the whole path to it are presented	Gives you the opportunity to find a path to your goal by showing creativity.
4	Freewriting (stream of consciousness)	All thoughts are recorded for a limited period of time (for example, 15 minutes), then the most valuable ones are selected	Allows you to bypass the limitations of thinking.
5	Pyramid of logical levels	The stages of achieving the goal are presented in the form of a pyramid, and the mission is formulated.	Helps to understand values, understand opportunities and determine consistent steps to achieve a goal.
6	“Table of Mentors” or “Board of Directors”	The client mentally asks questions to any three characters whom he considers authoritative.	Helps you find creative resources and look at the problem from a different angle.
7	Experience Modification Technique	Similar situations are searched in the client’s past that can be processed and used to their advantage.	Allows you to take a fresh look at your experience and find more useful things in it.

Eisenhower Matrix

How does a coach work?

The main activity of a coach is the ability to listen carefully and ask the right questions, directing the conversation with the coachee in the right direction. In practice, during a session with a coach it looks like this:

In the conversation, the current state of affairs is clarified (the starting point);
A goal is formulated together with the coaching client;
The deadlines for achievement are discussed.

A detailed plan for the coachee’s transition from the starting point to the result is developed during sessions - scheduled meetings between the coach and the client receiving the status of coachee.

Conventionally, the work of a coach with his mentee is usually divided into three options:

Coaching “from below” consists of receiving leading questions from the coach, while the client himself identifies and voices his problems.
Coaching “from above” - the client watches the coach setting an example for the coachee with his achievements, and learns from him. At the session, the results of actions are discussed and adjusted.
Coaching is equal. In this version, the coach is on the same level with his mentee, at the same starting point.

During the session, when drawing up a planned approach from setting a goal to achieving it, the coach does not offer ready-made solutions. His task during sessions is to help the client draw the right conclusions and draw up step-by-step instructions in accordance with the client’s personal qualities and aspirations.

If the work was carried out by a real coach, the mentee will eventually discover that his training in analyzing his own life, correctly setting tasks for its improvement and successfully solving them really works.

The work of a coach: a combination of theory and practice

Typically, work with a client begins with assessing his readiness to interact in a coaching format and analyzing the current state of affairs.

The fact is that not every person who comes to a consultation is ready to work on themselves and take responsibility for the result into their own hands. For example, it happens that a “complainer” comes to a session, who is used to complaining about life and pouring out his soul, but at the same time doing nothing. So he goes from one specialist to another, waiting for a miracle, a “magic pill” or super advice that can solve all his problems, but nothing in his life changes. And coaching, unfortunately, is also powerless here.

Thus, this method will be effective only for people who are determined and ready to act and change, and not waiting for ready-made decisions that someone else will make for them and firmly believing that all the problems in their lives are due to others of people.

So, the first session allows the specialist to understand whether the client is ready to work on himself in a coaching format. In addition, both the person seeking help and the coach are determined to what extent they are suitable for each other for further joint partnership. Often such understanding comes intuitively, at the level of “chemistry” and value coincidences/discrepancies.

The second important aspect of starting to work together is understanding the client's request and defining the desired result. It would seem, well, what’s incomprehensible here? Indeed, everything is quite obvious when a person comes with a specific request, for example: “I want to get married,” “I want to become self-confident,” “I want to improve family relationships,” “I want to open my own business,” etc.

But even with a “direct” request, if you dig deeper, it may turn out that the desire “I want to get married” is not mine at all, but my mother’s. That the goal of “buying a car” is not because I want or need it, but because everyone has... In general, after answering the coach’s simple question: “Why is this so important to you?”, the person suddenly realizes that it’s not at all this is what he wants. And then, together with the coach, the request is reformulated into one that will truly inspire and have value and true meaning for the person.

However, very often people come to a coach in a state of uncertainty. And usually it looks like this: “I understand that something needs to change in life, but I don’t know what?” or “Everything seems to be fine, but there is no satisfaction in life...” or “I can no longer do what I do and I want to find something I like... But I don’t know what it is?”

Then the special technique “Wheel of Life Balance” comes to the rescue, which allows you to determine the “reference point”. Thanks to this technique, the client understands and sees the starting point - the area of his life from which to begin working to achieve the desired changes.

Summing up the features of working in a coaching format, one involuntarily recalls the phrase: “No one can do exercises for you.” No matter how good the coach is, only the client himself can take all the steps towards the desired results. Often this work of a person on himself does not come down to any one action (take it and do/say this). It is associated with a change in worldview, with the formation of a new perception of oneself, with overcoming emotional and mental barriers (unconscious limiting attitudes).

Help in overcoming these obstacles and competent work to eliminate them, undeniable faith in a person’s capabilities, vision of his potential and its disclosure, provide support and maintain the client’s motivation on the path to change, which is the main task of the coach.

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When is coaching needed?

It often happens that a person knows what he wants to achieve, but cannot figure out the next steps - what and how to take, and in which direction to move. As a result, the goal loses its attractiveness, becomes illusory, and gradually disappears from sight, even if initially its achievement was vital.

Helping you understand yourself, outlining a strategy for achieving the desired result in the shortest possible way in the shortest period of time, supporting, strengthening self-confidence - this is the work of an experienced coach.

Contrary to the prevailing stereotype of the image of a coach, not only a businessman or politician can use his services. Anyone who needs qualified assistance in any area of activity or personal relationships can come to a coaching professional.

Example

A person is haunted by failures in his professional activities. All attempts to get a promotion or engage in scientific/teaching/coaching work turn out to be a waste of time and effort. Advice from friends and relatives not only does not improve the situation, but also aggravates the unfortunate development of events. Realizing the futility of trying to influence the situation, the “loser” goes to a coach - and this is the only right decision.

Before contacting a coaching specialist for advice, it is a good idea to think through the course of the upcoming conversation in advance and formulate answers to the following questions:

What is the reason for meeting with a coach;
What issue is causing concern?
What has already been done, what steps have been taken to change the situation;
The ultimate goal of seeking the services of a coach.

Communication during a session requires maximum frankness from the client and a willingness to engage in dialogue with the coach. If for some reason it is not possible to establish trusting communication, you should refuse his services and look for another specialist.

How to know if coaching will help

If you have a goal and are ready to go towards it, then you can achieve the desired result yourself, but it’s difficult to move alone. We do not see the situation from the outside, cannot evaluate all the possibilities and give in to difficulties.

Coaching helps you chart a clear path, follow it more quickly and painlessly, and avoid losing the right direction. If there is no goal or internal motivation, then it is unlikely that coaching will help.

Another important point is that you must have trust and respect for the specialist. If a person is unpleasant to you, you doubt his competence and suspect that consultations will be of no use, then it is better not to waste your time and energy.

In other cases, you may well contact such a consultant. Many people think that only businessmen or managers need this, but in fact, anyone can bring their tasks to a professional. After all, we still come with them to our wife, husband, friend. This is also cool, but sometimes more qualified help is needed.

Who is the profession suitable for?

Many people are able to obtain a certificate of completion of special training in coaching, supported by an official certificate. However, only coaches who have the following qualities become successful, sought-after professionals:

Those who sincerely want to help the ward find himself, find his “I”.
Knowledgeable in the psychology of interpersonal relationships.
Those who know how to find non-trivial solutions to guide and stimulate the mentee to make decisive changes.
Proficient in the techniques of establishing quick contact with the mentee.
Possessing personal charisma, conducive to communication.
Creating the most comfortable microenvironment for communication during the session.

Highly professional coaches devote a lot of time to self-development, promoting a personal brand, and constantly polish their interpersonal communication skills - this means that the greatest success in the coaching profession can be achieved by people who love and know how to learn, train, and work tirelessly on themselves.

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How is coaching different from training?

Despite the fact that the concept of coaching appeared a long time ago and is actively used in everyday life, not everyone understands how it differs from training. Even the coaches and trainers themselves cannot really explain this. Let's try to figure this out now.

Coaching is assistance in learning and the coach does not have an expert position, and training is simply generalization.
Coaching is the transfer of personal experience from a more experienced specialist to a less experienced one. Training is active learning and transfer of knowledge, development of necessary skills and abilities.
The purpose of coaching is to increase the effectiveness of the process of self-education and training - to form and reinforce the necessary skills and abilities.
When coaching, comfortable conditions are created for a confidential, relaxed conversation and getting rid of internal fears. During the training , standard forms of active learning are used: cases, business and role-playing games, brainstorming, etc.
For the most part, when coaching, classes are held individually, when training - in a group.

How to become a coach, where to study

To become a coach, you need to learn coaching and gain certain skills.

What you need to do for this:

Choose a coaching course after first making sure you have a certificate from ICF/ECF.
Decide on a time for coaching.
Prepare finances/pay for the course.

The specialty “coach” is not listed in any list of professions and is not included in the lists of university departments.

Coaching is studied: in special courses for about 3 months in a full-time format, or about 1 year online. The level of training is checked by the International Coaching Federation, which certifies the courses.

In Russia, the most popular educational centers training coaches are:

Center for educational trajectories of E. Nemkova.
Association of Career Professionals.
Online Coaching University.
National Academy of Further Education.
Academy of Professional Coaching, etc.

An indispensable condition for obtaining a certificate is that every future coach must conduct at least 100 sessions for free. Beginning coaches take their first professional steps to gain practice, not to earn money.

If the coaching training has been successfully completed and the coveted certificate has been received, you can begin searching for potential mentees. For self-promotion, it is convenient for a coach to use one or all methods of attracting attention at once:

Create a personal professional website for a coach on social networks;
Notify as many people as possible about the new specialty;
Place advertising posts of the coach on the websites of relatives, friends, acquaintances;
Organize your own online coaching school in your area of expertise.

Beginning coaches who do not have a wide range of clients can conduct free group sessions and offer additional services (master classes/consulting/mentoring) for their own promotion.

Where can a coach look for clients?

The most difficult step in developing a coaching career is getting started. To make it easier, use our tips for finding your first clients:

tell your friends and acquaintances what you do;
offer sessions for feedback or on a barter basis;
create a page on social networks and develop it;
run advertising on the Internet, targeting on social networks;
be active on thematic forums;
place advertisements on specialized Internet platforms: PROFI.RU, Bestcoach.me, UPSTUDY, B17.ru;
Find a job at a coaching center.

How much can you earn

The high demand for coaching has led to high salaries for specialists. A coach’s income depends entirely on his performance, reputation, work experience and word-of-mouth reviews, which largely influence public opinion.

Beginning coaches can earn $50 in one session. Experienced specialists earn approximately $100 for one session lasting no more than 1.5 hours.

Professionals with extensive experience consulting with star clients (athletes, musicians, big business owners) have higher incomes, amounting to thousands of dollars per session.

If the problem needs to be resolved quickly, sessions will require 2-3 months. More complex cases increase the period of communication between the coach and the mentee from 6 months.

Simple arithmetic helps to calculate a coach’s income by simply multiplying the number of sessions conducted by the tariff set by the coach.

However, it is important to understand that before reaching the appropriate level of income, it is important for a beginning coach to develop a base, experience, and collect feedback on the results of his work. Therefore, novice coaching specialists who do not have reliable stories of client success must be prepared for the fact that the fees will be more than modest.

Average prices for sessions in the capital and other large cities are an order of magnitude higher than the cost of sessions in small towns and regional centers, where coaching services remain less in demand.

Content

Coaching - what is it in simple words and understandable language How coaching differs from training The most common and popular types of coaching The main tasks of coaching How coaching works 1. Works of coaching “from above” 2. Works of coaching “from below” Basic principles of coaching 1. The principle of well-being or “ “everyone is fine” 2. All people have everything they need to achieve what they want 3. A person will always make the best choice out of all possible 4. Positive intentions 5. Change is inevitable Pros and cons of coaching

How to choose a coach

The choice of a coaching specialist should be approached responsibly - the successful outcome of the sessions will depend on this. In many ways, the personal qualities of the coach contribute to the achievement of this goal:

attention to the interlocutor;
the ability to listen to the client to the end;
lack of desire to convince oneself of the correctness of one’s opinion;
patience;
sense of humor;
charisma, openness to communication.

A person can inspire unconditional trust with his appearance, charm, and tactful approach, but the client needs to understand who is in front of him: a specialist or a charlatan hoping to receive a round sum for a sincere conversation in a relaxed atmosphere.

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To remove doubts

A potential client should read reviews of the coach’s work from his former clients and find all available information about him, including learning about his professional successes (personal business, where he studied, work experience, etc.).

Signs of a coaching professional:

Availability of an international diploma of completion of coaching courses.
Doesn't try to show his superiority, doesn't impose his own opinion.
The full cost of the classes is clearly stated.
Works mainly in individual sessions.
Specializes in one area of activity.

If the coach has helped someone in the potential coachee’s close circle, the former client’s recommendations can serve as a “letter of recommendation” and an additional incentive to seek the services of this specialist.

Fact #2: The position of a coach is not the position of a mentor.

This is really something that many experts are silent about, but in vain. Because, in my opinion, without understanding this fact it is impossible to explain in human terms what coaching is.

So, my friends. There is such a thing as a coaching position. Any deviation from this position, and even more so getting used to the role of a mentor (mentor), is a gross mistake on the part of the specialist. A coach does not teach or give advice. Therefore, he cannot be a mentor.

Here are a few mistakes that lead to losing your coaching position:

Failure to make coaching strategic. The coach should pay attention not only and not so much to current goals and results, but to focus the client on strategic results.

The coach talks too much. During a coaching session, the client speaks 80% of the time, the coach speaks 20%. Yes, yes, the same Pareto rule works here.

Failure to convey to the client the benefits of stress and tension. As soon as the client’s tension is detected, it must be resolved by directing it to useful actions.

Failure to grasp what the client is actually saying. You need to watch not only the words, but also the intonation and gestures, which sometimes clarify the situation even better than words.

Perceiving the client's problem as one's own. If the client has a situation that is familiar to the coach, then most likely this will lead to falling out of the coaching role and giving advice.

To give advice. Based on his situation, a coach can give advice, but this is a grave mistake. Because what one person has already done cannot always be done by another.

It is strict adherence to the coach’s position that is the key to conducting a successful coaching session, which can help the client develop new skills and build a successful strategy to achieve the desired results.

More and more often, coaching has begun to be used specifically in the development of professional skills. Moreover, it is so common that some people have developed a stereotype that coaching is almost the same as consulting.