Many people do not deny the fact of the existence of a subconscious system and its use in the process of life. Some even attribute the roughness of their character to the game of the subconscious. But the actual state of affairs suggests that if a person finds willpower in himself and learns to manage his inner world, then inevitable success in life awaits him. Every person needs to learn to control subconscious processes, because it is then that the mind, and not emotions and feelings, will control life. All decisions will be made harmoniously. So, in order to understand how to control the subconscious, you need to understand the basic facts.
What is the subconscious?
The subconscious is not a fictitious concept. This is a very real component of the human body, which is considered even in medicine. It is what helps a person navigate certain life situations. Some people confuse the subconscious with intuition. Throughout his life, a person accumulates a lot of information in his subconscious, which is acquired through the experience of life. Certain thoughts create habits or encourage a person to take some actions, sometimes actions that are unusual for him.
Habits acquired in this way are called psychological skills. They are instilled in a person by parents, acquaintances, and personal experience. Thanks to this, a personality is subsequently formed with his own unique view of the world around him. It is this fact that explains the diversity of opinions and characters of people.
The subconscious doesn't regenerate new ideas or anything like that. The whole point is that a person creates his own subconscious information. Thoughts, feelings, subconscious - in this order the transfer of information occurs. Thus, everything that is reproduced in a person’s thoughts becomes part of the inner world. People program themselves. This quality can be used for yourself with incredible benefit, but otherwise you can get the opposite negative effect. The accumulation of this information is also influenced by the external environment, so a person must carefully select his social circle so as not to subsequently become part of a not entirely favorable company of people. Subconscious attitudes are not so easy to change. Although there are certain techniques that help completely eliminate negative programs.
The initial task of the subconscious is to systematize and filter out unnecessary information. The choice, so to speak, of a rational grain. This happens in the process of transforming thoughts into visual images. The subconscious mind helps a person achieve his programmed goals, which will help him achieve success and accomplish certain desired tasks. The power of the subconscious is quite a powerful thing, which can make a person more resistant to difficulties, thereby making life’s journey easier.
But, despite a number of such positive and important properties for a person, not everyone can use such skills rationally. This suggests that with his thoughts a person can program his subconscious for negative phenomena, which can subsequently lead to disastrous results. That is why it is important to monitor not only your actions, but also your thoughts. Psychologists recommend thinking positively.
If a person constantly thinks that, for example, he cannot start a family. After some time, thoughts move to the programming stage and the person’s desire to have his own family completely disappears. And already in the course of even a serious relationship, he avoids the family, psychologically pushing away his partner. This is how, with simple actions, a person can harm himself and completely destroy his life.
What are the main ulterior motives?
Marketing consultants at Beyond Reason have developed the first comprehensive model of hidden motivations, combining insights from a range of psychological and neuroscience research. The model has eight main implicit motives, each of which is then broken down into four distinct motivational categories. Eight Implicit Emotions:
- Confidence
- Individuality
- Belonging
- Recognition
- Physiology
- Sexuality
- Self-Development
- Power
Each of the thirty-two categories also has four expressions/manifestations to identify the detailed nature of each motivational category.
Motivational model. Confidence is the need for stable cause-and-effect relationships between things, consistency (stability, economic security, tranquility, virtue). Belonging is the need to be part of a group, community, family, team, organization (connectedness with someone/something, cooperation, conformity, empathy). Recognition is the need to be perceived by others as a valuable member of society, to feel appreciated and useful (attention, understanding of value, respect, importance). Physiology - the need to be alive and in good shape (nutrition, physical safety, health, ecology). Sexuality is the need to preserve the gene pool, a feeling of intimacy and pleasure from sexual intercourse (reproduction, parent-child bonds, intimacy, physical attraction). Self-development is the need to improve and develop oneself, move forward and become a better version of oneself (understanding, altruism, critical autonomy, purpose). Power - the need to have power, influence others and be able to persuade (power, hierarchy, competitiveness, prestige). Individuality - the need to exist and act as an independent person (non-conformism, control, autonomy, egocentrism)
This detailed model avoids the ambiguity that plagues many traditional behavioral models. She gives clear feedback on how to create messages that engage the subconscious.
Next, we'll look at how to use implicit motives in marketing.
Functions of the subconscious
For many, it will be a discovery that the work of the human body is determined by the functions of the subconscious. For a more visual representation, the human body can be compared to some large production facility that employs a huge number of people. Thus, the subconscious is the large working class that carries out the necessary processes for the normal functioning of the enterprise. Consciousness and subconsciousness are in close cooperation. The role of consciousness is to set global goals, that is, it is the director of the enterprise.
In addition, you can find other ways of comparison. For example, the human body in its properties can be similar to a kind of computer. The human consciousness acts as a kind of programmer who is able to install certain programs and other components for the normal operation of the machine. But the subconscious mind ensures the operation of these programs, their reliability and the precise execution of the necessary tasks. Only when consciousness and subconscious form a harmonious tandem can a person be happy.
The functions of the subconscious mind are quite simple to understand. They are, first of all, aimed at systematizing and storing the necessary information in the human brain. If you develop his capabilities, you can come to the conclusion that it is simply unrealistic to limit them; a person can remember everything he needs. It is a known fact that by the 21st year of life an individual is able to accumulate an incredible amount of information in his head, which is several hundred times greater than the volume of the large Encyclopedia Britannica. But the problem is that many do not know how to use this gift of nature and how to apply this or that knowledge at the right time. Working with the subconscious can take a person to a different level of life.
Scientists have conducted studies in which they have found that a person in a state of hypnosis can depict any events in his life in great detail. But older people can even tell what happened 50 years ago, and the details will not be omitted. Such an experiment once again proves that the human brain is limitless and has amazing capabilities. All the secrets of the subconscious have not been fully revealed, but some points have already been studied.
The presence of such phenomenal memory is quite simply explainable. The brain contains a huge amount of information thanks to processes occurring at the subconscious level. In addition, a large number of variable actions are constantly taking place in the brain, for example, rewriting information, building logical chains. Unfortunately, man has not yet reached the point of managing such phenomena. This is quite simple to explain, because the process of assimilation of information and its systematization has not yet been fully studied. All the secrets of the subconscious have not yet been revealed.
The process of subconscious transformations is very complex. One of the most important functions is the homeostatic process. For example, this includes human body temperature. It is the subconscious that maintains it at a level of 36.6. The subconscious mind controls the process of breathing and heartbeat. Thanks to this, a person is maintained in a normal and stable state. The nervous system operates autonomously, supporting chemical metabolism and many other processes. Thanks to such well-functioning work, the body feels comfortable and continues its vital functions.
The balance of the body is maintained by other functions; this also happens in the sphere of thinking. Your subconscious mind has the ability to remember the most comfortable conditions you have ever experienced. Based on these conditions, our body strives to return to that comfort zone again. If a person tries to go beyond it, the body begins to react not quite correctly, discomfort is felt both on the physical and emotional levels. This only means that the person’s subconscious has turned on its old functions and is trying to return to a state of complete comfort.
Any new sensations for a person, both physically and emotionally, can cause inconvenience, a feeling of awkwardness and fear. Such feelings can manifest themselves, for example, when looking for a new job, passing the first exams, meeting new strangers, or trying to establish a connection with the opposite sex. This is exactly what the whole palette says that a person needs to get out of his comfort zone, but the subconscious, unfortunately, does not allow this to be done, because of this nervousness and a feeling of discomfort arise. To avoid such phenomena, people should learn how to control the subconscious.
Sexuality
Of course, sex is one of the main motivators of a person. It helps ensure the continuation of our species. But this topic also touches on issues such as lust, intimacy, and connections between parents and children.
Parents always want to strengthen their relationship with their offspring. To effectively use this nuance, brands should turn not to words, but to images. Thus, the streaming service Netflix conveys the meaning of the bond between parents and children through a powerful image that does not require words:
Find out what's next. Watch from anywhere. Cancel your subscription at any time
The home page of the IKEA website is also a good example of demonstrating the parent-child relationship. The headline and image largely correspond to the perception of shopping at IKEA in terms of such connections. It also emphasizes the social significance of cooperation, since it is clear that family members enjoy the process of cooking together:
When we cook together, we do more than just eat.
Human development depends on the activity of the subconscious
The comfort zone can become a kind of trap. This is especially true for creative and imaginative people. After all, a flight of thought is required here. Sometimes it is useful to endure physical stress. The calm and measured fluidity of life is truly the hell of a creative person. Those people who decide to become leaders need to leave their comfort zone. A person gains new experience, new skills that will later help him. But over time, all this again enters the comfort zone.
Let’s say if they decide to promote you up the career ladder or force you to make an expensive purchase, you will feel discomfort and inconvenience for some time. In general, this process leads to the fact that a person builds a new comfort zone for himself based on the rules that are necessary to achieve a certain goal. If a person cannot overcome these feelings, then it will be almost impossible to build a new comfort zone, but if he copes with this test, then, in the end, he will gain new knowledge, experience, as well as a new comfort zone that expands his capabilities .
If someone has set a goal too high for themselves, then they need to be prepared for a long road. He will need to learn to let go of stereotypes and remove labels. And this process takes time. This is working with the subconscious.
The main rule is that a person must formulate a goal for himself. Moreover, this goal should be similar to a law that he will constantly scroll through in his thoughts. It is thanks to this that this goal will be written down, so to speak, on the subcortex. A person will gradually begin to believe in this, and soon events will begin to come true. The power of the subconscious will itself push you to take the right actions that are necessary to achieve a certain goal. A person will become sensitive to the information that needs to be obtained in the process of achieving a goal, and then he will actually embody a greater goal in his ordinary life.
Confession
People love to be seen as valuable members of society. This motivation involves being noticed by others and feeling respected.
The Quora resource allows communities of users to edit and organize answers from project participants. The site also employs a number of implicit incentives to encourage active user participation. Users feel noticed by displaying the number of views on the site, and they also have the opportunity to express appreciation or dissatisfaction by voting for the worst and best answers. The notifications tab allows you to track how user contributions to the community are being received.
Much the same trigger affects the behavior of users of the Reddit service - the constant desire to improve the so-called Reddit karma.
Why are you trying to score in a video game? Why is your favorite sports team trying to win a championship? To look at things from a less competitive and more altruistic point of view, read what philosophers have said about this: Don't set out to accumulate karma, just set out to be a good person, and let your karma be a reminder of your legacy. Note: Reddit makes no guarantees regarding achieving Nirvana...
Amazon positions itself as a brand dedicated to paying attention to and listening to customers. After each purchase, an email is sent to the consumer inviting them to rate the service received. In addition to making customers feel like their opinions are important, this move also provides Amazon with reviews, which then serve as excellent Social Proof.
“Hello, Mr. Neil G Cole! Would you take a moment to share your experience? You purchased batteries from the seller Andrew James UK LTD. Please rate the seller based on the questions: Did the item arrive on December 14, 2021? Did it match the seller's description? Was the service fast and pleasant?..”
How does the subconscious mind work?
As previously stated, the subconscious mind is truly an amazing tool. It is this that can influence all areas of life. But how does this happen? If you understand this issue, you can understand how to change the subconscious. A person constantly builds some of his own internal beliefs and principles. Thus, its development or degradation occurs. Consciousness independently attracts to itself the factors of interest in a person’s life, forces him to get acquainted with those people who correspond to his principles and beliefs, and much more. The surprising fact is that whether a person believes in it or not, the subconscious will still exist. This does not depend on the desires of people or on their social status. This law is in effect constantly. All troubles in life will happen only thanks to beliefs, because the subconscious can do anything - make a person happy or lead to problems. For example, if he is convinced that he is doomed to poverty, then this is exactly what will happen. You need to start with your inner state. The inner world will help change the outer shell. Starting with the latter makes no sense. There will be no changes. Situations will be repeated until the internal deep causes are eliminated. Therefore, it is very important to know how to control the subconscious. It must initially be programmed correctly. In order for life to be harmonious in all areas, it is necessary to study the world around you. That is, thoughts must be literate and combined with real events. In this situation, a person will be able to achieve well-being by changing not only the world around him, but also by changing something in himself. Awareness of this will make it possible to get what you want, improve yourself in some way and help other people.
The principle of perseverance
If during a conversation you feel that someone is not telling you the whole truth or is even lying, try to keep your eyes on that person.
If you are lucky, then the silence and your fixed eyes will become so oppressive that your interlocutor will have no choice but to tell you everything.
Concentration of the subconscious
Not every person knows how to control the subconscious, although many have heard about it more than once. Not everyone understands its nature and methods of use. Its power is limitless, and scientists have long proven this. If a person has learned to control his own subconscious, it means he has received additional vital energy that will help him later. Having learned to control his own subconscious, he can direct his life in the direction that he needs.
There is a wonderful book “Techniques for controlling the subconscious mind” (Murphy Joseph). The author reveals in it the secrets of such a thing as “mental treatment”. This term has several interpretations. Firstly, by changing his subconscious, a person can change his essence. The author says that all people’s problems lie in unfulfilled desires. A person is deeply worried about the fact that he did not achieve results, his plans did not come true. In this case, you should not count on life in harmony. Secondly, mental treatment also means improving a person’s physical health.
Rule of Humor
When you tell a good joke in a group of several people, check who is looking at whom while laughing.
Our instinct is to look at the person we love most when something makes us laugh. Knowing this rule, it will be easier for you to understand the relationships of people in a group.
Subconscious Control Methods
The subconscious can do anything, a person just needs to set it up correctly. Many people want to receive some specific recommendations on how to do this. There aren't many of them. Below are some of the subconscious mind control techniques:
- Before going to bed, you need to give your subconscious a task - to solve the problem that is bothering you. The thought form accepted by truth travels from the brain to the solar plexus and ultimately materializes.
- You should not limit your subconscious to traditional methods. You need to think big.
- You should not react deeply to painful sensations in the body. You need to trust fate.
- Before going to bed, visualize the fulfillment of your desire several times. Thoughts, feelings, subconscious - all these are links in one chain.
Impact on people
Hypnosis at a distance without the person's knowledge is most easily carried out on someone who perceives information without subjecting it to any criticism. Such people always easily accept the statements of others and prefer not to argue with anyone. The presence of the following qualities can aggravate the situation:
- Shyness;
- Innocence, gullibility;
- Weakness of character, timidity;
- Dependence on other people's opinions.
If you have any of the listed qualities, you should engage in self-development in order to get rid of it. This will allow you to become a different person, as well as reduce the risk of external influence on the subconscious.
People of strong character are practically not susceptible to suggestibility. Such individuals always get their way, accept other people’s words only after critical analysis, and easily resist the suggestor’s attempts to influence their brain. The following conditions will be useful against suggestibility:
- Developed willpower, arrogance;
- Seasoned character, frankness;
- Initiative, eccentricity;
- Narcissism, energy;
- Availability of other employees subordinate to them;
- Personal independence, lack of sociability.
People with strong character traits in leadership positions have little to worry about. Only real professionals who understand psychology and who have managed to train their skills to the highest levels can instill anything in them.
Abilities of the subconscious system
The subconscious is often compared to a computer into which certain types of programs can be inserted. This is how inner conviction and regeneration of thought occurs. As for the formation of human habits, their regeneration occurs due to the repeated repetition of certain formulations. Having formed certain psychological habits, a person begins to gradually move towards the goal. In this process, he acquires certain beliefs, new views, exactly what he needs to perceive the environment in a new role. The subconscious system regenerates certain tasks through visual and mental images. It is these aspects that are necessary for a person to receive such a mindset for success.
Self-development
This motivation is related to self-improvement and includes understanding the world around us, altruism, critical thinking and goal setting.
The Farnam Street blog is a great example of a site that helps people expand their knowledge and improve the way they think about things. These benefits are delivered directly. However, the site also targets our subconscious desire for a more meaningful and purposeful existence, which is one of the most powerful human motivations.
The main goal of the site is stated in plain text - to expand the knowledge of visitors and improve the process of understanding things. The choice of content (in this example, an article about the power of subconscious thinking) corresponds to the second, deeper task
How to deal with problems?
To overcome the destructive effect of thought, you must first understand why a person programs himself for failure. If he can cross this border, he will receive truly invaluable knowledge that will open a lot of doors for him. First of all, you need to accustom yourself to think positively in any situation, to find positive aspects even in the most hopeless situations, so as not to send negative energy flows into your own unconscious system.
Georgy Sidorov offers effective ways to change the paradigm. “Managing the Subconscious and Exiting the Matrix” is one of the best seminars that provides techniques for working with your inner world. Many other authors in their works also reveal implemented practices for controlling the subconscious. Valery Sinelnikov’s book “Secrets of the Subconscious” will help you believe in yourself, confront difficulties, get rid of guilt, learn to forgive, eliminate depression and become a truly happy person.
Force
The desire for influence and persuasive power is associated with power, hierarchy, competition and prestige.
Online gaming sites use force and the desire for power to motivate users to play. A range of strategies are used, including competition with other players and leadership boards. Zynga, for example, allows users to compete with friends on Facebook and uses levels to communicate players' progress and level.
Virgin Atlantic is using prestige to promote VIP services and airport lounges, likening its Clubhouses membership to private clubs for a select few. This creates an impression of exclusivity as well as power and influence.
Our Clubhouses - nothing compares to them. Take a look at our Clubhouse and you will feel like you are in another world. There is no noise, no queues, just great taste of wonderful food, fantastic surroundings and a relaxed atmosphere. Our Clubhouses are similar to private closed clubs, and the service in them is appropriate
Physiology
In addition to the basic need for adequate nutrition, physiology also includes the need to prevent injury, encourage behaviors aimed at maintaining good health, and the desire to live in an unpolluted environment.
Zombies Run uses gamification and social proof to promote healthier, more active lifestyles. Users create their own story when they go out for a run or walk: during the exercise, they have to speed up to escape from zombies. This encourages people to exercise more often and also to lengthen their exercise time.
How it works. You go for a walk, a light jog or a full running workout. Hear your mission, as well as music tracks, in your headphones. When zombies start chasing you, you need to speed up! You will automatically collect devices to increase the base of capabilities in the game
