NLP for every day. 20 winning rules

Undoubtedly, neurolinguistic programming today is one of the most popular and sought-after ways for a person to influence his own personality and those around him.

After all, NLP allows a person to learn to better understand himself and get rid of any negative traits, while at the same time cultivating positive ones; promotes a deeper understanding of those with whom you interact; makes it possible to make the communication process more pleasant and effective, as well as to influence people of completely different categories.

Moreover, knowledge of NLP is successfully applied not only in psychology, psychotherapy and other related sciences. The use of NLP is ideal for ordinary everyday life. And so that anyone can learn this, there are now many options: video and audio materials, Internet resources, trainings and webinars, special training programs, magazines, books, etc.

And, of course, the basis for any training programs and materials is always the theoretical foundations, which contain the bulk of information. But any theory will be of no value if it is not combined with practice, because Only practice develops the skills necessary for the successful application of knowledge.

We devoted this article to the practical side of NLP. In it we will look at some of the best and most popular NLP techniques and techniques. You can master any of these methods sufficiently if you practice regularly in everyday life.

This article briefly examines 14 techniques. If you want to learn about another 72 techniques and learn how to apply such techniques in life, we recommend that you pay attention to our course “The Best Communication Techniques.”

"Tricks of Tongue"

In NLP there is a special concept for finding the right focus, which is called framing. Frame (English - frame) - the context of consideration of any thing, with the help of which you can change the shade of perception of this thing. One of the most popular areas of framing is Robert Dilts' Tricks of Language. In an attempt to consider all possible interpretations of the same phenomenon, Dilts found no less than 14 ways to change the focus of our vision:

1. Redefinition : replacing one of the words used in the statement of a belief with a new word with a different connotation (for example, a euphemism).
2. Analogy : replacing a given phrase with another similar to the given one, but the new phrase should change the meaning of the original judgment.
3. Intention : shifting attention to the task or intention hidden behind the belief.
4. Counterexample : Finding an exception to the rule behind a belief.
5. Model of the world : re-evaluation (or strengthening) of beliefs from the position of another model of the world.
6. Metaframe : assessing a belief from a frame of a continuous, person-centered context—creating a belief about a belief.
7. Consequences : attention is directed to the consequences of a given belief, allowing it to change or strengthen the belief.
8. Another result : switching to a goal different from the one stated in the belief in order to shake or strengthen the foundations of the belief.
9. Chunkdown : changing or strengthening a generalization defined by a belief by breaking up the elements of a belief into smaller parts.
10. “Generalization” (English chunkup) : generalization of part of a belief to a higher level, allowing you to change or strengthen the relationships defined by this belief.
11. Frame resizing : re-evaluating (or amplifying) the subtext of a belief in the context of a longer (or shorter) time frame, from the point of view of more people (or an individual), from a wider or narrower perspective.
12. Hierarchy of criteria : revaluation (or strengthening) of a belief according to a criterion that is superior in importance to any of those on which the belief is based.
13. Reality strategy : revaluation (or strengthening) of a belief based on the fact that beliefs are created through the cognitive process of perceiving the world.
14. Application to oneself : evaluation of the very formulation of a belief according to the relationship or criteria determined by this belief.

We suggest you practice using this technique on the simulator below. To make it clearer to you how this technique works, first select “Rate” and see how other users completed the task.

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ESSAY STRATEGY

A. The beginning of the strategy

To get started, write the name of what you are going to write about. Once you've named your topic, you'll want to organize your thoughts before you actually start writing.
First, think about whether the essay will be about
memories from the past,
created (making up).

This will help you determine in which direction to place your gaze a little later. Memories are processed primarily in one of the brain hemispheres, and the imaginary “” in the other. Your eyes will tend to slide left or right, depending on what type of processing you are doing.

Then think about it several times ("review""""reconsider", but this word is unsuccessful, it clings to one of the channels), focusing on one of the sensory channels each time.

In addition, think about who you are writing for and the responses you want from readers. This is an "important factor to keep in mind while writing" and determines many of the choices about the content ("what?") and form ("how?") of writing.

Switch from one position of perception to another ("from the first person" "" through the eyes and ears of the character, being in his body "" or "from the author", perceiving the characters as "third parties"). What do the characters see, hear, feel, tell themselves? This will help you “catch” fresh ideas and different points of view on the experience being described.

As stated above, the strategy of literary creativity is a model for the work of effective writers. All the writers interviewed note that they go through similar processes of “multi-channel” thinking before they start writing. The way you think about your readers is also very important for all effective writers. Indeed, most good writers will constantly imagine how their intended reader will respond to what they are currently writing.

We recommend that you do the same when you write. While creating a text, periodically imagine the reaction of an imaginary reader to a particular fragment. This will help ensure that the work is attractive to those for whom it is intended.

After you have finished your warm-up, determine which sensory channel was strongest when you were thinking about the topic of your essay:

- pictures - this information determines - sounds - where to direct your gaze - bodily sensations - while thinking - internal speech about what to write. Further “” according to the scheme (for a normal right-hander): memory construction vision - / ~ѓ~ \ “”””•”””” hearing - | ѓ | “”””•”””” inner speech - \ _ѓ_ / - kinesthetics

When you have difficulty thinking about an idea, move your gaze to the chosen position. This will help you switch to the appropriate sensory system (the strongest for a given topic) and facilitate the thought process.

B. Selecting an initial offer

Your first sentence is very important, so think about it carefully. Because of the nature of "queries," the entire paragraph will be based on what you write in the first sentence.

For example, if you are writing about computers, possible opening sentences might include:
"This essay is dedicated to computers. »
»You will be interested in computers. »
» I'm curious about computers. »
"He will be interested in computers. »
“Computers will delight her. "(" 3rd person ", "reader" "you" , "I" , "characters" .)

B. Constructing a "query"

Now you are ready to begin the specific process of transferring your thoughts onto paper by creating “queries” using keywords. There are several ways to do this.
"Beginner" (Beginner).
Change of ligaments.
Selection of connections.
Change of perspective.
Composition strategy.
"Expert" (Expert).

The difference between these techniques “” is how the queries are created and “worked”. Some types of prompts, for example, are designed to get you to think about an essay topic in a certain way (again, not in the sense of content in the sense of structure of thinking). Their goal is to “push” your thoughts in a certain direction.

Other types of queries allow you to flexibly choose “connections” in accordance with the direction in which your thought is moving. In this case, the requests do not direct you in a certain direction (in the original “force”, to force), but rather simply give a “push” (boost) in the chosen direction.

1. "Beginner"

When working in the "Beginner" way, you use one word to cue yourself. The type of words used are “links” that implicitly suggest or create a connection between elements of experience.

For example,

» because » » after » » before » » if not » » while » » except » » while » Can you think of more?

In the “Beginner” strategy, you just need to select one of the “linking” words. Now you should just mentally place a linking clause at the end of each of the sentences until you finish the paragraph. This can be done in two ways:

1. Read the previous sentence that you wrote (to yourself, saying it “with your inner voice”). Then say the request word. This will create an unfinished sentence which you must continue verbally with whatever comes to mind.

2. Write the query word in pencil at the end of the sentence or above it (so that you can erase this word afterwards). Look at the unfinished sentence and continue it.

For example, you could complete a sequence of sentences like this: “I'm interested in computers. Because they can help people work faster. Because they process information very quickly and can give you feedback while you are working on something... Because //feedback, reaction... "

Just keep finishing sentences until it becomes difficult for you to continue. This will be the end of the paragraph.

The purpose of the method is to guide and promote you towards the construction of some kind of between “thoughts on the topic”. The connections and ideas you will express using a query "because" will be very different from those you would have using a query "not yet"

As an experiment, take a topic, for example “Satellites”, and write 6 paragraphs with different links (one paragraph for each link). Notice that each paragraph takes the thought in a different direction.

Remember that if you find it difficult to think about “what to say,” you can always place your gaze in the direction you chose at the beginning of the work “” this will help you think.

2. Change of ligaments

Unlike the “Beginner” method, you alternate linking queries throughout the paragraph, cyclically going through a set of query words.

In the “Changing Connections” technique, you will choose words that come at the end of your sentences in a specific sequence. The purpose of the technique is to guide you to create connections about the topic within the paragraph you are writing. [I didn’t translate this very clearly... The meaning is that complex sentences arise in a paragraph, and connectives “” are a full-fledged part of the text. ]

For example:

"I'm interested in computers because they can help people work faster. Previously, people wasted time on routine tasks that they did not need to do, while processes that are better done by people, such as creativity, were relegated to the background. Afterwards they filled the time, clarifying the details. Because ..” (further in cycle)

3. Selection of links

Further development of the “Beginner” and “Change of ligaments” techniques. You can choose which connective to use at the end of a paragraph sentence. This provides flexibility and greater control over the flow of the narrative by creating a variety of semantic connections in the paragraph.

4. Change of perspective

In this technique, two more types of keywords are added to the query.

The first type is known as the “storyteller position.” Changing the narrator's position changes the point of view from which you write your essay. This shift in perception is accomplished using the following set of pronouns:

I We You You He, she, it They

Another type of keyword that is added to the query "" "representational system" (" channel "), used to store the impressions you are writing about. Verbs "channels" include the words:

see hear feel speak show sound smell look touch look etc. ""

in present, past or future tense.

In the perspective shifting technique, you will choose the narrator position and "channel" you want to use for the paragraph, as well as the connectives within the paragraph.

The request for changing perspective, therefore, will be built from three words: the connective, the position of the narrator and the verb “channel”. You choose the position and “channel” at the beginning of the paragraph, and the link “” randomly.

At the end of each of these "queries" you may want to add the words "that" and "like" ("that" and "like"). The purpose of these words is to ensure that you enter a complete sentence when prompted. Remember that "queries" are removed from the paragraph when you are finished, so your sentences must stand on their own.

For example:

» I'm interested in computers. Because they can show that people can develop their mental and learning abilities much better if they use the right tools. At the same time, they can show that because the information revolution imitates the mind, just as the industrial revolution imitates the muscles, people learn a lot about their own internal processes. "

With this technique, you will want to include the words "They show that" at the beginning of sentences when you are thinking about your next idea. For example, in the above passage:

» They will show that

our thought processes have a structure that can be clearly expressed and improved // then some kind of nonsense whenever they show us ... ”to come to the next sentence. //end of nonsense

When using this technique, you will want to position your gaze differently than you did before. Although returning to the eye position you chose at the beginning of the work, you will want to place your eyes in positions that correspond to the “channels” you selected in the paragraph. (Again, a lyrical digression about eye movement.)

The goal of this type of query is to help you develop new ways of “looking at,” “talking about,” and “feeling” the images you use as the topic of your essay. It often happens that the author “gets stuck”, looking at one image from a single point of view. One of the findings of NLP is that many people value one of their “sensory channels” more than others. (Visuals, audios, etc. “” re-sing again.)

Indeed, you yourself may find that it is easier for you to write and “catch ideas” using a certain perceptual system (for example, what “I FEEL” is easier than what “THEY SAY” or “THEY SAID” “easier than “HE FELT”, etc.). These differences (submodal differences, see other NLP literature) reveal a lot about the writing ability you have developed and even about your personality type.

If you find that writing from a certain perspective is difficult for you, use the perspective-shifting to help you write from different perspectives so that you can develop greater flexibility and skill in your own writing style.

Also, think about it in terms of “for whom”. Some readers will understand your writing more easily if you describe sensations , others will want “pictures” from your writing, and others will best understand and enjoy dialogue.

Some literature teachers require students to write about “the author’s feelings” (typical of the Soviet school: “Tolstoy was ashamed...”, “Pushkin felt joy from...”)” You may want to select the query “HE felt” for essays of this type. Other teachers may want to know what the material shows us about the future, in which case you would want to use the query we will see.

Spend some time trying out a few different method choices to discover how they affect your thoughts. Practice with those that seem most difficult to you to expand your “palette of styles”.

5. Composition

With a “compositional” strategy, you will use a sequence of prompts that are organized according to the sequence of your thoughts about what you are writing in each paragraph. The query is structured in the same way as the queries of the “change of perspective” technique, except that the query words “are looped” in the following chain:

“—->” because I feel that “(eyes down to the right) ѓ . ѓ » because I see that » (eyes up to the left or right) ѓ . ђ” “because I hear that” (eyes straight to the left or straight to the right)

This sequence creates a specific writing strategy //why this particular one?

You'll want to put "I_see_what" ; "I_hear that" at the beginning of a new request to make it easier to formulate your next sentence.

Let us remind you that you need to look in the direction you chose while thinking about what to say. //or write?

The term “methodology” (“strategy”, strategy) implicitly implies systematic thinking. The author's style of a particular person is determined to a large extent by a combination of connectives, the position of the narrator, the type of perception ("channel") that he unconsciously uses in his mind. By looking through the works of different authors, you can determine the strategy they use (in terms of “query types”).

As noted earlier, some authors tend to write about what other people felt while others write about what other people said . In addition, authors may write in a coherent sequence of “perceptual orientations.”

For example, the author can write first about what he sees then about what feelings he has about the “paintings,” then he can compare his feelings with the feelings of other people (past) about the same thing. Another author might start by describing sensations and then create visual images based on sensations.

//I don’t really understand why you need to be so sophisticated with the selection of synonyms for examples, if //you can “K -> Z”... Either this is for those who have not yet understood what modalities are, //or this is training in reproducing the strategy (it seems not collection ypr.)…

If you examine the work of a certain author, you will notice that he follows a consistent pattern, like the ones described above, over and over again. This is the “constant” that often determines the author’s style.

"Compositional strategy" guides you through a general sequence of perceptual orientations that creates your particular writing style. Try it and notice the similarities/differences from your typical style.

6. "Expert"

With this method, you have complete flexibility in choosing which query structure you want. This allows you to write at "your" speed before you reach the "sticking point." After which you can generate a query by selecting one or all categories of query words (see above).

Thanks to the flexibility of the "expert" technique, you can choose a request structure that will not force you to finish the sentence. For example, you may prefer not to use "what" or "like" at the end of a query. In this case, you will want to include the "key" part in the text of the sentence you write:

» I'm interested in computers because they show me how to act in the most efficient way. "

Connectives must not be included in the text (never!). Note that you may want to avoid using linking words in the query structure at all, but may want to start with "narrator's position" words.

Practice using different combinations of query words and see what happens.

This is the technique you probably use to write long drafts of most of your essays.

Change of submodalities

Submodalities are those elements that make up a holistic picture of our perception of the surrounding reality. With the help of them our attitude towards everything is encoded. The technique of changing submodalities allows us to change our attitude towards something, and we can influence not only the strength of the experiences we experience, but also transform their assessment and subsequent sensations. In addition, this technique is also suitable for changing the assessment of some situation that happened a long time ago, developing motivation, changing attitudes towards another person, etc.

As a rule, the scheme of this technique is always approximately the same: you need to take a situation (person) towards which you need to change your attitude, and a situation (person) in relation to which you experience, on the contrary, positive emotions. Then you need to find several differences between these situations (people) and their submodalities, and replace the submodalities of the first situation with the submodalities of the second. After this, a check is made: if the situation has changed in the desired direction, then the replacement was successful; if not, then you need to return to the previous step and work it out again.

You can learn more about the technique of changing submodalities here.

NLP and copywriting

NLP, or neurolinguistic programming, is a direction in practical psychology. NLP techniques, which are used in copywriting, allow you to manipulate the consciousness and opinions of potential buyers of goods and services in order to convince them to purchase such a product.

The famous American trade expert Elmer Wheeler was a master at promoting a particular product or service. The advertisement texts he invented made it possible to increase the sales volume of the advertised product by two to three times. He shared his experience in the book: “Proven Selling Skills.”

Many people know his advice for those who write advertising texts: “Don’t sell the steak - sell its sizzle in the frying pan.” In his book, Elmer Wheeler shared another secret important for copywriters: a smaller part of the text should be devoted to the benefits of the product, and a larger part should be devoted to evidence of this.

Elmer Wheeler was not only a talented marketer, but also a psychologist. After all, in order for the texts written by a copywriter to be convincing and achieve the goal, he must have a good understanding of the human psyche and understand the motives that drive people when making purchases. Therefore, he must be proficient in NLP techniques.

Model of correct goal setting “SMARTEF”

A huge role in the process of achieving goals is played by the ability to correctly formulate and determine the desired result. Simply put, in order to change anything in life, you need to have a clear idea of what you specifically want. It is the SMARTEF technique that helps to determine and formulate the result properly. Compliance of a goal with SMARTEF criteria greatly increases the likelihood of its implementation. The goal should be:

Specific (you must take into account all the details);
Measurable (you must be clearly aware of all the indicators of the moment when the goal is achieved);
Attractive (the goal must correspond to your beliefs and values, motivate you);
Realistic (you must know for sure that the goal is achievable and what you will need to achieve it);
Time-bound (you must clearly set a time frame for achieving the goal);
Environmental friendliness (you must consider your goal in global terms, and also realize the secondary benefits of achieving/not achieving it);
Positive wording in the present tense (when setting a goal, you must take into account special wording parameters).

We have already touched on the SMARTEF technique in our lesson “Anchoring, Performance and State Management”. If you wish, you can return to it or study the method in more detail here.

NLP techniques that produce results

After mastering the theory, you can move on to practice. Recommended techniques for beginners that, when used correctly, work flawlessly:

mirroring (exact repetition of movements, facial expressions, poses, intonations of the interlocutor);
rapport through the pronoun “we”;
three "yes";
pattern break;
switching attention;
reframing;
anchoring;
thought virus;
adjustment, etc.

It remains to be seen how exactly each technology from this list works in specific situations.

Walt Disney's Creative Strategy

This technique is based on the many years of experience of the American animator and film director Walt Disney in the fields of business and creativity. The essence of his strategy is the ability to approach any issue from three different positions: a dreamer, a realist and a critic. This approach itself was called “imagining” by the author. Each of the three components makes its contribution to the search for an effective solution to any issue.

The main function of the dreamer manifests itself at the initial stage, when new goals and ideas are just being formed, and is focused on the future. The dreamer must help the person see how all the components of his plan fit together. The function of a realist is expressed in the search for tools suitable for the implementation of the intended plan, so that an abstract idea can take shape into something concrete. A realist helps a person move from thought process to action.

A critic, in turn, is needed to evaluate the emerging idea or planned plan to achieve a goal from a critical perspective. The critic is called upon to help a person find weak points in his plan, to try to identify potential problems or points that might have been missed. The critic also draws a person’s attention to such things as the environmental friendliness of the plan, its realism, secondary benefits, etc.

Approaching any task using Walt Disney's creative strategy greatly increases a person's effectiveness and personal productivity. You can learn more about this strategy here.

Gallery of success

Here we will not describe how to raise all the memories; if you read carefully, you yourself will understand everything. Now we will take advantage of our positive experience of victories and achievements and create a wall, and then a whole gallery of our success.

Remember and take out from the past, as if from a big old chest or closet, all your successes, achievements, victories and regalia. Create beautiful large frames in your thoughts for each of them. Remember and mentally hang even the most insignificant achievements on the wall. Start with childhood, how you managed to sit down on your own, stand on your feet and take the first step. How at school you were praised for your excellent work, all your well-deserved A's. Remember how you were once faced with an insoluble problem or task and you coped with it. From today, set aside a place in your head where the wall of your victories and successes will stand. Color them brightly, insert them into beautiful frames, and animate them. And each time add more and more of your merits and awards here. Thus, you will have a whole gallery imbued with the energy of victory and the experience of “I did it”, “I can”. And when you are faced with a seemingly hopeless situation or laziness, then go in and walk through the gallery of success. Your experience of successes and achievements will fill you with confidence, give you strength and determination. You succeeded then, so everything will work out now!

Working with logical levels

According to the results of research by one of the first developers of NLP, Robert Dilts, there are several levels of a person’s perception of reality and how he lives it. They are all parallel to each other and closely interconnected. It is very useful for a person to become aware of what is happening at all these levels, because it affects any aspect of life: decision-making, relationship formation, sensations and well-being, and even current events.

It is also important to know that logical levels are subject to a specific structure. Firstly, the Higher levels cannot exist without the Lower ones, because is realized through them, and secondly, the Lower levels depend on the Higher ones and obey them.

Usually a person forms his goals and realizes problems at the Lower levels and therefore one can begin to work with them at these levels. But, taking into account the above-mentioned patterns, goals and problems should be worked out at the Highest levels, because The best way to find a solution to any problem is to find its roots and deal with them directly.

Working with logical levels is an extremely effective technique for interacting with your goals and inducing life changes. Absolutely everything that a person desires must be in agreement with his Higher levels, i.e. consistent with beliefs, values and worldview. Working through problems at the Highest levels helps to identify the necessary resources and increase their energy potential.

You can find out more information about working with logical levels at this link, and here you can listen to an audiobook on this topic.

Provocative format

There is a rather interesting format for promoting beliefs - provocative. In it, the tricks of the language are presented in the frame “I support your position.” And, in the same way, the task of provocative tricks of language is to motivate a change in belief. That is, we come up with a “direct” focus of the language, and then present it in a formal “supporting package”. For this we use non-verbal “quotes”. Quotation marks allow you to reverse the meaning of the word: “he is so “smart” will be perceived as “he is so stupid.” In conversation, sarcasm and irony are most often used to create quotation marks.

Or assume that the phrase has a general meaning. For example, “I am not able to make a decision” can be perceived both as “I am not able to make a specific decision” and as “I am not able to make decisions in general.” And if in a direct approach it would first be clarified exactly what meaning a person puts into a phrase, with a provocative approach it is more convenient to choose the general option. It is clear that in most cases the motivation to stop “not making a decision at all” is likely to be much stronger than the motivation to stop postponing making a particular decision.

For example, the selected “counterexample” is presented as “supportive.”

Client: - I can’t make decisions myself. Operator: - Well, this is normal for a woman. A man must decide for her: father, husband, son, grandson. They are always ready to do it for you. “Darling, what should I wear today?” “Wear that blouse that my mother gave me for New Year. Somehow you don’t wear it at all.”

Unacceptable consequences are presented as wonderful.

Frank Farrelly: Your husband can look forward to a long, long marriage. Well, if you survive. But if you only have three years left. When you have a cerebral aneurysm or cardiac dysfunction - these are other words for paralysis. You can tell that it's not too early for him to look for a replacement for you. Client: - I think he will die earlier. Frank Farrelly: Maybe it's time to start planning the funeral? No expensive coffins needed - just cremation. You know, it would be great if two smokers were cremated. Burn, child, burn. And then you can be buried in a cigarette box. “She wanted her ashes to be placed in a cigarette box.” Yes, it's very charming.

In the “reality strategy” we can assume that the belief was suggested by “the most knowledgeable and authoritative person in this matter.”

Client: - I can’t find a suitable man for myself. Operator: - Surely your mother told you this. Moms - they are always ready to support. Say something that no one else will definitely tell you, open your eyes: “He doesn’t deserve you.” And so about each of your men. At the same time, only sincere support. Mothers always want the very best for their daughters.

Using the “separation” pattern, you can describe exactly how the criterion “should” work. It is desirable that it all look grotesque and funny.

Client: — You can’t earn a lot [of money] honestly. Operator: Yes, indeed. If anyone has money, it is immediately obvious that he is a dishonest person. Moreover, this occurs exactly after a certain amount. Earns forty-nine thousand - an honest, sincere person. And as soon as fifty, it immediately changes. He becomes a bastard, he will deceive you for a pittance for his own benefit.

For the “Model of the World” we select the most inappropriate reference group.

True, the “model of the world” is a different story: this is the only pattern of language tricks that offers the “correct” belief - all the others are trying to destroy the old one.

Client: — It’s very difficult to start your own business now. Operator: Yes, everyone says that now. It's not just difficult, it's almost impossible. This is exactly what my retired neighbor claims. That’s what he says: “They’ve ruined the country, you bastards.”

Examples of “direct” and “provocative” language tricks

- A real man must be responsible.

— So a man who is not responsible enough immediately becomes fake? [override]

- Yes, I completely agree with you. If you want to be real, you must be responsible for something. It's better to start with something small - I recommend getting a hamster first. But here you need to be very careful - if the hamster dies, then you immediately become fake.

— I can’t lose weight because I’m weak-willed.

- Are all fat people weak-willed? [Union]

- Men are generally weak creatures. Tender. Vulnerable. Unable to control their lives. Granny is probably still controlling you and forcing you to eat everything she prepared. Now, she made you like this - you are absolutely not to blame for anything.

— You need to eat only natural products.

- Following this thought, we must give up all “artificial” things, like washing powder or glasses. [analogy]

“That is why a normal person should give up everything unnatural - heating, glasses, cars and computers. Therefore, you need to start right now - no washing machines or bleaches, only natural soap and washing in a natural wooden trough. And the water must be heated on wood.

“Only a man with a car commands respect.”

— How exactly does having a car inspire respect? [reality strategy]

“And the larger the car, the greater the respect.” Therefore, the most respected people are Belaz drivers.

- I have to work hard.

— What will happen if you work a little less? [consequences]

- Yes, you have to work hard. So many. After all, if you just relax a little and start working not much, but, let’s say, normally, a catastrophe will happen - the heavens will fall to the earth, famine, pestilence and death will come.

- People are envious.

— Maybe it’s better to focus on the positive sides of human nature? [hierarchy of criteria]

- Without a doubt. Just look at the people around you - they all, they all envy you! The only thought they have when they see you is: “We want to be in his place!” Even I am practically consumed by the darkest envy when I look at you.

“You can’t find a job after fifty.”

— Have you ever met a person who found a job after fifty? [counterexample]

- You're right - no one needs people over fifty. As a result, they have to start their own business. Look, the founder of McDonald's was so useless to anyone that he opened the business at 52. And his competitor, Sanders, who is a colonel, started his own KafSi at 65.

- All women are whores.

- Is your mother a whore? [apply to yourself]

- This is generally typical for them. Who has ever met a faithful wife, not even a friend? They only think about who to cheat with. Every single one. They directly attack other people's men. Surely your mother was like that too.

- A wife must be obedient.

- Do you like weak-willed women? [override]

“That’s why zombie wives are highly valued all over the world.” Absolute obedience.

- You can only get married once and for love.

- Do you have room inside for only one image of your beloved man? [reality strategy]

— Scientists have studied this issue. Each person has only one place inside for his loved one - as soon as it is occupied, that’s it. That is why people, as soon as they fall in love, immediately get married and remain faithful to the end. This begins, as you know, in kindergarten.

“I will never be able to leave this job.”

- So you won’t be coming home today? [frame size change]

— I have a friend, he works in some special service. You can’t leave this job, at least alive. Well, that's what he says. You probably also work for some kind of special service - a spy or counterintelligence officer?

- If you are wrong, it means that you are a failure.

“But psychologists say that mistakes help us develop. [world model]

- Yes. Here are children - they are immediately born able to speak, walk and do other things. These are normal children. But loser children, who later grow into loser adults, don’t know how to do anything like that - so they have to learn to walk, make mistakes, fall, get up... Losers!

"Swing"

The presented technique serves to change, within a short time, a person’s destructive type of response to something and replace it with a more constructive one. But the result of this technique is not only a change in the type of reaction, but also the establishment of a positive and productive self-image in a person. “The Swing” can be used in many areas of life, from eliminating bad habits to correcting problematic behavior.

The structure of the “Swing” technique is as follows: first, the context is determined, i.e. a situation to which one would like to change the reaction. Then you need to identify the triggering factors, i.e. those factors that cause the desire to react in a habitual way. This point is the most important, because often the person may not even be aware of it. Determination of trigger factors also occurs according to a certain method.

After this, you need to create an image of the state you want to achieve. Most often this is done using the third perceptual position. The next stage is the “swing” that needs to be performed. It means a very quick replacement of one picture with another (an unwanted image with a desirable one). After the “swing” is completed, you need to check the new state and adjust to the future.

The Swing technique requires more detailed study (this can be done here) and training.

Baader-Meinhof phenomenon, or frequency illusion

Has it ever happened to you that, having heard about something for the first time, you then begin to see it everywhere in everyday life? You can thank the Baader-Meinhof phenomenon for this. This kind of thing starts happening after you encounter something for the first time and then you start noticing it appearing around you. Suddenly you see advertisements for a certain product every time you watch TV. And when you come to the store and walk along the counter, you accidentally discover the same item. And ALL your friends already have this product.

Strange, isn't it? This phenomenon, which also has another name - frequency illusion, is caused by two processes:

“First, selective attention dies when you are startled by a new word, thing, or idea. You then unconsciously keep an eye out for that object and end up finding it surprisingly often. The second process is confirmation, which convinces you that each new appearance of a product in your life is further evidence of your impression that the thing has acquired overnight omnipresence.”

For marketers, this phenomenon is extremely important. Once you start to notice their brand, they want to help you see it “around the world.” And they begin to send you targeted messages by email, display targeted advertising, so that you can once again make sure that you will no longer be able to escape from their unobtrusive attention...

New behavior generator

This technique, similar to the previous one, is designed to help a person change automatic reactions to manifestations of external reality, thereby saving him from many unnecessary problems. Thanks to it, a person’s self-confidence increases, reactions change and positive changes occur in life.

Successful application of this technique involves going through several stages. First you need to identify the situation that needs to be worked out and live it, imagining it in your mind in the smallest detail. Next, you need to imagine the same situation in the form of a film made about you, and feel the emotions that it evokes.

After this, you need to imagine yourself as a cinema operator who puts a film on the projector with a film about you for himself, sitting in the hall. Then you need to imagine yourself as a director and realize the possibility of changing the script; come up with several new options and choose the most suitable one.

The new stage implies that you are again a cinema operator, putting on a new film for yourself, sitting in the cinema hall. Then you imagine yourself sitting in the hall and watching a new film with your participation. As a result, you must imagine yourself as the hero of a new film and live a new situation, imagining it in all details in your imagination and realizing your emotions. It is important that you are satisfied with the new result. If it does not satisfy you, then you should return to the previous points and work through them again.

The result should be the emergence of a new response pattern, but one that will be beneficial. You need to consolidate it by replaying the situation several times, using new reactions. You can learn more about how to do all this on this page.

Six-Step Reframing

Many of us are familiar with the situation when certain problems are not solved for a very, very long time, and we cannot understand the reason for this. The fact is that this is hindered by our own subconscious, which for some reason seems to think that the way it is now is best. The six-step reframing technique is very suitable for changing the mood of your subconscious.

It is based on a special meditative state, in which the subconscious is most receptive to incoming information, whereas in the normal state its access is blocked by various subpersonalities (see here).

The six-step reframing scheme is quite simple:

First step. You need to lie on the floor and relax, alternately tensing and relaxing all the muscles of the body, after which you just lie there for about five minutes, focusing on breathing.
Second step. Visualization of a large white screen.
Third step. Once the screen is presented, you need to ask your subconscious mind whether it is ready to cooperate. The answer should appear on the screen.
Fourth step. If the answer is yes, then you can ask the subconscious any questions, the form of which should imply simple answers (yes/no).
Fifth step. In the process of interacting with the subconscious, you need to find out from it what benefits it derives from the current problematic situation, and turn to the creative component of your personality with a request to find a more suitable way to satisfy this need.
Sixth step. You should relax, allowing the subconscious to process the information, slowly count from one to ten and stand up. Reframing is over.

The use of six-step reframing helps to effectively solve many problems. It is best, of course, to be under hypnosis while using it, for which you can seek the services of a specialist. But you can use it yourself. You can study the features of this technique in more detail here. You can also watch an interesting video on this topic.

Anchor aka Magic Wand

While preparing the article, the editor asked a question: is it possible, using NLP techniques, such as anchoring, to make the most beautiful girl in the world fall in love with you? As one of the most beautiful girls in the world, I will answer: “Ha ha ha!” As the author of an article about NLP, I will say: “Of course.” As a psychologist, I can say: “It is possible, and not necessarily with the help of anchoring or NLP techniques in general.” You already know that anchoring is performed at the peak of emotional experience, and it is believed that at the moment of experiencing positive emotions, positive anchoring occurs, and during negative experiences, negative anchoring occurs. But this division is conditional, and this can be proven using the example of “making a beautiful girl fall in love with you.” At the moment when a person experiences the peak of positive emotions, he is very self-sufficient, he already feels good, and who is nearby - you, someone else or no one at all - is not so important, since he is focused on the source of positivity. Besides, “anchoring” is too fancy a word.

In fact, we are talking about the type of associations, and if at the moment of rainbow experiences you take her wrist, be prepared for the fact that the association may go in the wrong direction, that is, she will notice it and think: “Some kind of strange ... What does he want?”, and the next time you touch your wrist, your thoughts will be something like: “Hmm... what does this remind me of? Ahh, I remembered! This is the same Vasya! What he wanted from me then is strange...”

In moments of despair, a person, on the contrary, loses integrity and needs moral support. Here you have much better chances: to be there at the right moment, to cheer you up or to help solve a problem. Thanks to you, she will restore the lost integrity, and the result will be a formula: she (in tears) + you (and your support) = integrity. If such incidents happen regularly, it will become a habit, and this is what we have: integrity - you (and your support) = her (in tears). Here you even get some kind of dependence, and then it’s not far from falling in love (especially if you’re handsome). To check the effectiveness of the method, after all the adventures, talk about another girl, if you notice something like resentment or jealousy, consider the scheme to have worked. In this case, anchoring is not necessary, nor is adjustment with mirroring. That is, they will not interfere, especially if you are professional in these techniques, but they are not the decisive factors in the process of conquest.

Changing your personal history

The technique of changing personal history is used, as a rule, in cases where the behavior that needs to be changed is associated with some events that took place in the past, and is based on connections between the present and the past. Its use allows you to get rid of unnecessary and limiting beliefs, stereotypes, habits, attitudes, methods of response, etc.

The essence of the method is as follows. You need to identify a problem situation or an undesirable state and set an anchor on it. The established anchor must be used to guide the person (or oneself) to the very moment when the problematic situation or experience first appeared, and whenever they are discovered, the context of what happened must be taken into account.

After several (4-5) similar situations or experiences have been found, you need to lower the anchor and return to the very first situation, determine the resources that were required to overcome it, and find the triggering factors. Next, you need to find access to the found resource and anchor it, return to the earlier situation and change its perception, using an existing resource (collapsing anchors are great for this.

After all that has been done, you need to dissociate from new experiences and evaluate the result obtained. If it does not meet the requirements, then you should return to the previous stage of identifying resources and work it out again. Then you need to consolidate the result and carry out an environmental check and synchronize with the future.

You can learn more about how all this is done here.

Using NLP you can zombify a person or a group of people

The craving for spectacle is to blame for everything. In Soviet times, if you remember, “fabulousness” was sorely lacking; after the collapse of the USSR, a detachment of various hypnotists like Anatoly Kashpirovsky and Alan Chumak appeared, who compensated the frustrated people for all the lack of miracles in the form of miraculous healing, almost reviving the dead (here’s zombification for you). The screens of our black-and-white or poor-color televisions were full of howling and roaring people with their eyes closed, swaying to the beat of the music accompanying the insinuatingly directive speech of the hypnotist. It was at this time that the phenomena of self-hypnosis and the placebo effect broke all records, and gave hope that you can force a person to do what you need with a simple combination of words. And since there were only two Chumakovs and Kashpirovskys, and they were incomparable, then NLP, which proposed to create the same miracles, only without innate talent, came at just the right time. The magical and incomprehensible words “reframing”, “meta-model”, “anchoring”, “submodality”, “calibration” were used as an effective seasoning in creating the “miracle”.

Now about zombification: if you think that with the help of some technique you can completely format the consciousness of another person and install your own programs - perhaps you are right, but only if you are a talented psychotherapist with excellent knowledge of hypnotic techniques, and the future zombie agrees to perform this on himself similar experience. If you have only completed the first or second stage of “NLP Practitioner” (at later stages the goal of “zombifying” is no longer so significant), and your test subject does not want to become a zombie, then most likely you will be faced with a harsh reality.

Quick treatment for phobias

The rapid treatment technique for phobias is used in NLP to neutralize anchors to any strong experiences, i.e. rid a person of phobias: xenophobia, agoraphobia, nyctophobia, photophobia, claustrophobia and many others. The result of successful application of this technique is the liberation of a person from fears, the release of energy and the emergence of many new opportunities.

The process of implementing the technique for quickly treating phobias consists of several steps:

You need to gain access to a positive state and anchor it, creating a powerful resource anchor. Moreover, it is best if the anchor is kinesthetic.
It is necessary to conduct a dissociative analysis of experiences, imagining yourself before being in a negative state (black and white picture) and after being in it (color picture).
You need to look at yourself from the outside, as if sitting behind yourself in a movie theater.
You need to quickly watch a black and white film, consisting of the first picture, the event itself and ending with a color picture.
Then you need to watch the entire black and white film, but starting from the second color picture and ending with the first, and during the transition to the first picture you need to move to the second degree of dissociation (look at yourself watching the film). After moving to the first picture, the film should end immediately.
You need to think about what was the source of the phobia and note changes in your physical condition.
You need to project the negative situation into the future by imagining interaction with the source of the phobia and thinking about new response options. It is important to clearly define indicators of a feeling of safety or pointers to careful behavior.

You can learn more about the technique for quickly treating phobias on this page.

“Secrets” of the abbreviation N-, L-, P-

From a methodological point of view, “ neuro ” N- represents the conditioning of all processes (related to behavior, a variety of individual actions) by a set of neurological mechanisms occurring in the brain and throughout the human body.

“ Linguistic ” L- emphasizes the importance of verbal functions: through language we manage to organize, streamline our actions and thoughts, and also interact with people around us.

“ Programming ” P- indicates the existence of certain programs and methods of action that help a person streamline (organize) his psyche (himself) in order to achieve the desired result.

The purpose of NLP is to consider the question of how exactly you need to build and organize your experience, what influences it and how it can be controlled. Mastering updated experience for a person looks like the process of receiving a new education - retraining the brain.

Reimprinting

The name of this technique comes from the word “imprint”, meaning “imprinting”, i.e. any experience or set of experiences as a result of which a person developed certain beliefs. Often imprint situations are dead ends and cause a person to feel meaningless, hopeless, hopeless, etc. The point of imprinting is to find the resources necessary to change ingrained beliefs and update established behavioral patterns.

The use of the reimprinting technique is based, first of all, on identifying the symptoms of the imprint, which involves focusing on the very first appearance of any experiences associated with it and the beliefs that have arisen. After this, you need to mentally transport yourself to the moment that preceded the emergence of the imprint, return to the present state and look at the imprint from the position that preceded it.

The next stage is the search for positive intentions or secondary benefits that are hidden behind the established reactions and symptoms of the imprint and some other equally important components that require more detailed and scrupulous study.

The features of reimprinting and the procedure for its implementation can be found here.

How it works

A person cannot perceive the world around him objectively, since he passes it through his own sensations (visual, auditory, olfactory), through the prism of acquired experience, personal beliefs and principles. Some people cannot live without church, others openly hate religion. Some are looking for a job that pays more, while for others it is more important that they like it. Some people like external beauty in people, others are delighted with the mental abilities of the interlocutor.

According to NLP, if you take into account all the above points and understand how a particular person passes information through himself and what is of particular importance to him, using certain techniques, you can achieve anything from him. But first, painstaking work must be done with beliefs and physiological characteristics.

If a manager persistently persuades a church-going grandmother to buy goods with demonic symbols, he will fail. It is necessary to offer an alternative option in time so that the purchase turns out to be pleasant for her and brings benefits to the company. This is where NLP techniques such as emotionally meaningful words and creating positive expectations come into play.

If an employee sits in a closed position (arms and legs crossed), it is difficult to demand increased productivity. But, having mastered the mirroring method, you can open the pose and talk more naturally.

Reassessment of the past

The technique of re-evaluating the past helps to change the assessment of any event that took place in a person’s past. It is very effective because... with its help you can influence the assessment of the troubles that have occurred and the beliefs associated with them, change relationships with specific people, and even transform aspects of the perception of childhood. A brief algorithm of necessary actions includes the following:

It is necessary to determine the period of time that requires change and elaboration. It can be associated with a person, place, time, etc. conditions.
We need to create a powerful resource anchor. It is best if it is kinesthetic.
It is necessary to imagine the time period in question in the form of a straight line located on the floor, determine the most significant moments of this period, name them and mark them on the line, observing the real sequence.
It is necessary to divide all noted situations into positive and negative. Then, walking along the line, you should re-experience positive situations anew, and imagine negative ones dissociated, i.e. watching yourself from the outside.
When considering negative situations in a dissociated way, you can use the resource anchor created at the beginning. Sometimes this allows you to look even at negative events from a different angle and see the positive aspects in them.
It is necessary to conduct an ecological check of the new perception of past events and, if the result does not satisfy all the requirements, go back and work through the previous points again.
It is necessary to synchronize with the future, projecting the achieved result onto situations that may occur.

The technique of revaluing the past is discussed in more detail here.

Names, titles and nicknames

It is important to pay special attention to titles, first names and nicknames. Whatever you name the ship, that’s how it will sail. Therefore, choose names for organizations, names for your children, tracing their meaning and meaning. For example, the name of the city of Chernobyl already encrypted the terrible fate of the “black were” of this place. The pseudonym of the great leader Stalin and its owner are persistent, unbreakable, as if he himself were made of steel. It is difficult to trust a surgeon with the last name Krivoruchka. And if you received a not entirely successful last name or first name from your parents, then you always have the right to change it or take a more euphonious pseudonym.

Timeline selection

The presented technique has proven itself to be a reliable tool for resolving those situations when there is a choice of something, but a person does not know what is the best thing to do. In addition, the timeline choice technique can be used to predict the long-term consequences of each of the possible options.

The first thing you need to do to successfully use this technique is to realize that you have a choice: you need to clearly define for yourself what options exist. Next, you need to speculate on how long the choice you make can have an impact on, and mentally draw a line on the floor reflecting this period.

Then you need to set a deadline for yourself by which you need to make a choice; Between this date and the present day, you need to determine the most optimal time for selection. Then you should mentally move into the future and try to note the events that your choice may cause; Give these events an assessment by looking at them from the outside. You can also resort to integration to walk the intended route, as if observing from the outside at the people who have already passed it.

At the end of all this, you need to return to the starting point and think about whether there is an opportunity to somehow improve the route or create a new, more efficient one. Evaluate your choices: What did you learn from traveling along the timeline? The number of positive aspects will indicate to you the right choice.

The time line selection technique is discussed in detail here.

The best books on NLP

If you still have any questions, then we give you, in our opinion, the best books on NLP. This list includes works:

Bob Bodenhamer, Michael Hall "NLP Practitioner"

Joseph O'Connor NLP. A practical guide to achieving the desired results"

R. Bandler, D. Grinder “From frogs to princes”

Manly Hall "77 Best NLP Techniques"

Anvar Bakirov “How to manage yourself and others using NLP”

Sergey Gorin “NLP. Techniques in bulk"

Harry Alder "NLP: The Art of Getting What You Want"

These books with NLP practice

Speech manipulation: how to recognize and not be influenced